National Education Association Portal Company (NEAPC) SelectsInceptor to Improve Website Effectiveness and Search Engine Visibility

Inceptor services will be used to promote public education causes

Oct 15, 2003, 01:00 ET from Inceptor

    MAYNARD, Mass., Oct. 15 /PRNewswire/ -- Inceptor, a leading provider of
 online customer acquisition technology and services, announced today that they
 have been selected by the National Education Association Portal Company
 (NEAPC) to establish site design best practices to improve the effectiveness
 of, the professional development website of the National Education
 Association (NEA).  In addition, Inceptor will provide a comprehensive search
 engine marketing program to improve the visibility of the web site
 across the Internet.
     "NEA members are extremely busy people and demand on their time grows
 daily," said Reg Weaver, President of the National Education Association.
 "The purpose of OWL is to create a place online where members can find
 relevant, practical information to help them in their classrooms and in their
     "The Internet is an important channel for reaching educators and bringing
 them together to promote public education," said Vic Odryna, President and CEO
 of Inceptor.  "Inceptor's best practices guidelines for site design will allow
 NEA members to find information faster and  more efficiently while our award-
 winning technology platform will drive cost effective online marketing
 programs that will strengthen the reach of the NEA across the entire Internet
     About NEAPC
     Founded in 1857, NEA Portal Company (NEAPC) is the professional
 development delivery vehicle for the National Education Association (NEA).
 Since 2001, NEAPC has focused its energy on developing into a Web
 location where NEA's 2.7 million members can find information relevant to
 their professional needs.  NEAPC is headquartered in Washington, D.C.
 can be found on the Web at
     About Inceptor
     Headquartered in Maynard, MA since 1999, Inceptor, Inc. is an online
 marketing services provider that leverages its sophisticated technology in
 order to maximize online customer acquisition and conversion for its clients.
 The company's core services span enterprise search engine marketing;
 conversion analysis; and campaign testing and optimization in order to
 maximize return on marketing expenditure, whether such campaigns are via
 email, banner ads, or keyword buys.  A partial list of Inceptor's customers
 include: NCR; VerizonWireless;;; The Vermont
 Country Store; Sun Microsystems; and Reuters.  For more information please
 visit us at
     Inceptor is a registered trademark of Inceptor, Inc.  All rights reserved.
      Michael Sack
      (978) 298-1532

SOURCE Inceptor