National RV Trade Show 'Rocks' for EverGreen and Lifestyle Brands
MIDDLEBURY, Ind., Dec. 9, 2013 /PRNewswire/ -- EverGreen Recreational Vehicles and Lifestyle Luxury RV reported today that its participation in the 51st Annual National RV Trade Show this year in Louisville, Kentucky set new company records for the show.
EverGreen and its Lifestyle Luxury RV division entered the National RV Trade Show with some very significant growth statistics. According to the independent Stat Survey Group of Grand Rapids, Michigan, EverGreen Recreational Vehicles is the fastest growing RV company from January to September of 2013. The company showed the highest stats for both unit growth, at 74.7 percent and market share growth of 52.2 percent, amongst the top 15 towable RV manufacturers.
"We acquired significant momentum throughout 2013," stated EverGreen President and COO Mark Boessler on the last afternoon of the show. "So we pulled out all the stops this year, and it has really paid off. We are extremely pleased with our sales at the show. Sales to both our existing and new dealers are up from last year. Part of our success is that we expanded to ten brands for our dealers to choose from. We introduced three new brands here this year."
EverGreen Recreational Vehicles and Lifestyle expanded its floor space for this year's national trade show to over 20,000 square feet with 26 units on display—its largest investment ever. Growing to ten brands, the company introduced three new brands at the show: the Lifestyle Alfa Gold fifth-wheel brand built on its Titan Structure chassis; the new luxury Tesla fifth-wheel toy hauler; and the re-introduction of the Element travel trailer at a new, more affordable price point.
"All the new brands were very well received," stated Boessler, "Dealers appreciated both our innovative designs and the variety of price points we are hitting. With some of the new dealer relationships we formed at the show, we are taking EverGreen and Lifestyle to the next level. Our upgraded dealer appreciation event at the Hard Rock Café was also a success with 600 plus dealers and guests attending—an impressive number considering you had to pick up a VIP pass at our booth on the first day of the show to attend!"
Over 600 dealers and friends attending the first annual EverGreen/Lifestyle Hard Rock Café Dealer Appreciation Event the first night of the show, rocked-out to live music from the Sin City Sinners—the house band for Hard Rock Café, Las Vegas. "It was a night to remember," concluded Boessler. "A great night of pure fun and team building with our dealer partners. We'd also like to thank our sponsor suppliers for making this a very special evening."
To learn more about the entire family of EverGreen Recreational Vehicles, travel trailers and fifth-wheels, visit www.goevergreenrv.com Write: EverGreen Recreational Vehicles, LLC 10758 County Road 2, Middlebury, IN 46540
Phone: 574-825-4298 Fax: 574-825-4299
SOURCE EverGreen Recreational Vehicles