National Search for Twinkies(R) Recipes to Celebrate Iconic Snack Cake's 75th Anniversary

75 Taste-bud Tingling Recipes to be Featured in

Commemorative Twinkies Cookbook



21 Dec, 2004, 00:00 ET from Interstate Bakeries Corporation

    KANSAS City, Mo., Dec. 21 /PRNewswire/ -- As Twinkies prepares to
 celebrate its 75th anniversary, a national search is underway for the most
 taste bud-tingling Twinkies recipes.  The 75 most creative submissions will be
 featured in a special commemorative 75th anniversary cookbook.  Recipe
 submissions can be emailed to twinkies75@twinkies.com .
     "From fried Twinkie crepes to Twinkie-misu to the Twinkie Toffee Treat,
 bakers, homemakers and kids of all ages have been creating delectable desserts
 for decades using America's favorite snack cake," said Mike Redd, vice
 president of cake marketing.  "As Twinkies prepares to celebrate its 75th
 anniversary, we are searching for the most creative twists on America's
 favorite tasty treat to be featured in a commemorative collection of
 scrumptious recipes."
     Recipes submissions should include a list of all ingredients and step-by-
 step instructions as well as the creator's name, address and telephone number.
 The deadline for submission is March 31, 2005.  Creators of recipes selected
 for the 75th anniversary collection will be notified soon afterwards.  Recipe
 submissions will become the sole property of Interstate Bakeries Corporation.
 
      Recipe submissions can be emailed to twinkies75@twinkies.com or sent via
 postal mail to:
 
                    Twinkies' 75th Anniversary Recipe Search
                            12 East Armour Boulevard
                             Kansas City, MO 64111
 
     Created by Jimmy Dewar in 1930, Twinkies has emerged from a Depression-era
 treat to a ubiquitous and enduring icon of Americana.  Dewar, a Hostess(R)
 bakery manager in Chicago, sought to make use of shortcake pans that sat idle
 except for a six-week strawberry season and to create an inexpensive treat
 that could be sold year-round.  He decided to inject the cakes with a smooth
 creme filling, originally banana and later vanilla-flavored following a banana
 shortage during World War II.  A St. Louis billboard advertising "Twinkle Toe"
 shoes inspired the name for the new snack cake and the two-for-a-nickel
 Twinkies were born.
     Interstate Bakeries Corporation, the maker of Twinkies, is the nation's
 largest wholesale baker and distributor of fresh baked bread and sweet goods,
 under various brand names, including Wonder(R), Hostess(R), Dolly Madison(R),
 Baker's Inn(R), Merita(R) and Drake's(R).
 
 

SOURCE Interstate Bakeries Corporation
    KANSAS City, Mo., Dec. 21 /PRNewswire/ -- As Twinkies prepares to
 celebrate its 75th anniversary, a national search is underway for the most
 taste bud-tingling Twinkies recipes.  The 75 most creative submissions will be
 featured in a special commemorative 75th anniversary cookbook.  Recipe
 submissions can be emailed to twinkies75@twinkies.com .
     "From fried Twinkie crepes to Twinkie-misu to the Twinkie Toffee Treat,
 bakers, homemakers and kids of all ages have been creating delectable desserts
 for decades using America's favorite snack cake," said Mike Redd, vice
 president of cake marketing.  "As Twinkies prepares to celebrate its 75th
 anniversary, we are searching for the most creative twists on America's
 favorite tasty treat to be featured in a commemorative collection of
 scrumptious recipes."
     Recipes submissions should include a list of all ingredients and step-by-
 step instructions as well as the creator's name, address and telephone number.
 The deadline for submission is March 31, 2005.  Creators of recipes selected
 for the 75th anniversary collection will be notified soon afterwards.  Recipe
 submissions will become the sole property of Interstate Bakeries Corporation.
 
      Recipe submissions can be emailed to twinkies75@twinkies.com or sent via
 postal mail to:
 
                    Twinkies' 75th Anniversary Recipe Search
                            12 East Armour Boulevard
                             Kansas City, MO 64111
 
     Created by Jimmy Dewar in 1930, Twinkies has emerged from a Depression-era
 treat to a ubiquitous and enduring icon of Americana.  Dewar, a Hostess(R)
 bakery manager in Chicago, sought to make use of shortcake pans that sat idle
 except for a six-week strawberry season and to create an inexpensive treat
 that could be sold year-round.  He decided to inject the cakes with a smooth
 creme filling, originally banana and later vanilla-flavored following a banana
 shortage during World War II.  A St. Louis billboard advertising "Twinkle Toe"
 shoes inspired the name for the new snack cake and the two-for-a-nickel
 Twinkies were born.
     Interstate Bakeries Corporation, the maker of Twinkies, is the nation's
 largest wholesale baker and distributor of fresh baked bread and sweet goods,
 under various brand names, including Wonder(R), Hostess(R), Dolly Madison(R),
 Baker's Inn(R), Merita(R) and Drake's(R).
 
 SOURCE  Interstate Bakeries Corporation