MILPITAS, Calif., Oct. 12 /PRNewswire/ -- With the goal of inspiring the
18.2 million Americans with diabetes to better manage their disease, blues
legend B.B. King is helping to launch a nationwide lyric writing contest. The
"Give the King Something to Sing Contest," sponsored by LifeScan, Inc., a
Johnson & Johnson company and makers of OneTouch(R) blood glucose monitoring
products, offers the public an opportunity to compose song lyrics to encourage
successful diabetes management.
The contest, which officially launches November 1 (the beginning of
National Diabetes Awareness Month) and ends December 31, 2004, invites anyone
whose life has been affected by diabetes -- patient, caregiver or loved one --
to compose song lyrics that inspire, motivate and demonstrate the importance
of diabetes management. In 50 words or less, contest entrants are asked to
submit original Blues style song lyrics, containing the word "touch," to
illustrate how diabetes has "touched" the entrant's life, or that of a loved
one. The winning entry will be judged among 50 chosen at random.
One grand-prize winner will receive a two-day trip for two to Las Vegas
where they will attend a session to hear King record the winning lyrics as a
song. The first 5,000 entrants will receive a B.B. King CD.
King, a nine-time Grammy Award-winner and Rock and Roll Hall of Fame
member was diagnosed with diabetes over 12 years ago, and remains one of the
most influential and busiest blues guitarists in the world today. Through his
music, King has inspired musicians of all ages. He has also recently been
reaching a whole new audience through his dedication to diabetes management,
which allows him to have an active healthy lifestyle with the disease.
Diabetes has reached epidemic proportions in this country, and more than
200,000 Americans with the disease are expected to die from its complications
each year. If diabetes is not controlled, it can ultimately lead to long-term
complications such as heart disease, kidney disease, blindness, and
amputation. The good news is that diabetes can be controlled -- and a first
step in taking control is to maintain a positive outlook.
"Sponsoring this contest is an example of our dedication to create
awareness about the importance of diabetes self management," said John
Bradford, Senior Marketing Manager, OneTouch(R) Systems. "We are very honored
to partner with B.B. King to encourage people to share their motivational
messages through music, which will hopefully educate and inspire others with
diabetes, or those who care for them, to take control of diabetes and not let
the disease stand in the way of living life to the fullest."
For complete information about the contest rules or to submit lyrics,
visit http://www.LifeScan.com and click on the "Give the King Something to
Sing Contest" link.
LifeScan, Inc., a Johnson & Johnson company, and a leading maker of blood
glucose monitoring products, is dedicated to creating a world without limits
for people with diabetes. For healthcare professional resources, and
information on diabetes care and LifeScan products and services, visit
SOURCE LifeScan, Inc.