Leading Supplement Company NATROL provides a way for Sundance goers to "ENHANCE YOUR SUNDANCE"

LOS ANGELES, Jan. 26, 2012 /PRNewswire/ -- As the entertainment industry invades Park City, Utah for the Sundance Film Festival, visiting gifting suites and attending parties has become just as popular as seeing the films themselves.  With so many people constantly on the go in the freezing cold, it was clear that the one product everyone needed to survive opening weekend was Natrol's Vitamin B-12 5000mcg Fast Dissolve, which were available in the highly popular CW3PR Re:treat lounge, offering visitors a way to "Enhance Your Sundance."

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Celebrities including Emily Blunt ("The Devil Wears Prada"), Kate Bosworth ("Superman Returns"), James Marsden ("27 Dresses"), Alison Janney ("The West Wing"), Danny Glover ("Dreamgirls"), Victoria Justice ("Victorious"), Elizabeth Olsen ("Martha Marcy May Marlene"), Liv Tyler ("The Lord of the Rings"), Lake Bell ("It's Complicated"), Nia Vardalos  ("My Big Fat Greek Wedding"), Cuba Gooding Jr. ("Red Tails"), and David Bianchi ("Filly Brown"), among many others, were all gifted Natrol goodie-bags, which also included Easy-C®, Acai Berry and Melatonin, as well as MRI Performance and PROLAB supplements.

"It was exciting to see B-12 become the energizing hit of Sundance among actors, musicians, filmmakers and filmgoers alike," states Lisa Sheppard, Sr. Director of Marketing at Natrol, Inc.  "The streets of Sundance were buzzing with people not only familiar with our product's ability to provide energy and focus, but also the convenience of taking an easily dissolvable, and tasty pill on the run."

Natrol products are available in health food stores, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers.  More information is available at www.Natrol.com, or by calling 1-800-2-NATROL (1-800-262-8765), or emailing Customer-Service@Natrol.com.

About Natrol – CONSUMER.  TECHNOLOGY.  NUTRITION.

Natrol, Inc., headquartered in Chatsworth, California, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.  Natrol products are made in the USA.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products.  Established in 1980, Natrol's portfolio of brands includes:  Natrol®, MRI, Prolab®, Laci Le Beau®, NuHair®, Shen Min®, Promensil®, and Trinovin®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary.

Consumer needs are central to Natrol's focus.  The company pledges to deliver nutritional products with uncompromised service, quality, and innovation through the best that science, nature, and technology can offer.  For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

SOURCE Natrol, Inc.

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