ENGLEWOOD CLIFFS, N.J., and SARATOGA SPRINGS, N.Y., Nov. 17 /PRNewswire/ -
- NBC Universal and Wurld Media, the creator of the legitimate Peer to Peer
(P2P) service Peer Impact, today announced an agreement that will make
Universal movies and NBC Universal TV events content available to Peer Impact
customers on demand. This agreement marks the first ever license of major
studio content to a legitimate P2P service. Titles will be available for
rental for a 24-hour viewing period after purchase.
"NBC Universal has a long history of embracing technology to better serve
our viewers," said Bob Wright, vice chairman of GE and chairman and CEO of NBC
Universal. "This agreement is a significant step forward in our goal to
capitalize on the myriad possibilities of new digital-media services, in a way
that allows us to safeguard our content from illegal distribution."
"NBC Universal is committed to providing our content to consumers in a way
that meets their needs," said David Zaslav, president, NBC Universal Cable.
"This agreement with Wurld Media furthers that commitment by allowing
consumers to view the highest-quality movies securely on their computers."
"It has been a great honor to work with the executives at NBC Universal
with whom we share a common vision for the future of this consumer
marketplace," said Gregory Kerber, chairman and CEO of Wurld Media. "This
monumental convergence of technology and entertainment will bring digital
media into the living room of the consumer, placing on-demand entertainment at
Peer Impact offers its users a secure, high quality environment for rental
and purchase of digital content, including music, video games, and with this
announcement, for the first time, major film and television event titles. For
the benefit of its users, all content is placed on the P2P network by Wurld
Media -- no unauthorized content can be introduced on to the network.
As with all digital content that is traded over Peer Impact, users will
earn Peer Cash for their participation in distributing videos on the network
and for recommending video purchases to others. Peer Impact's unique
technology allows members to earn cash back for acting as "paid
redistributors" of content purchased over the network. Users simply leave
their computers on, and if they are selected as a source of fulfillment for
purchases on the network, they receive Peer Cash that may be used toward
On demand movies from the Universal film library include Academy-Award
winning films "Ray" and "The Motorcycle Diaries; " recent titles such as
"Meet the Fockers" and "The Bourne Supremacy" as well as upcoming premieres of
"The Skeleton Key", "Cinderella Man" and "The Forty Year Old Virgin." Specials
and stunts include "Jerry Springer: Uncensored," "5th Wheel" and "Blind Date"
franchises; family-friendly programming like "Kicking & Screaming," the
"Balto" series and "The Land Before Time." In addition, "Laura Sin Censura,"
one of the most successful Hispanic VOD offerings to date, will also be
available to Peer Impact customers.
This announcement is the latest in Peer Impact's licensing and
distribution arrangements. Peer Impact recently launched the first multimedia
version of their service, which introduced over 1000 video games to the
service and has bolstered its music catalog to include not only all major
music labels but the largest independent labels as well.
About NBC Universal
NBC Universal is one of the world's leading media and entertainment
companies in the development, production, and marketing of entertainment,
news, and information to a global audience. Formed in May 2004 through the
combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and
operates a valuable portfolio of news and entertainment networks, a premier
motion picture company, significant television production operations, a
leading television stations group, and world-renowned theme parks. NBC
Universal is 80%-owned by General Electric, with 20% controlled by Vivendi
About Wurld Media, Inc.
Founded in September of 1999, Wurld Media Inc. is a privately held company
based in Saratoga Springs, New York. In 2005, Wurld Media launched Peer
Impact(TM), the first legal peer to peer (P2P) network to have successfully
secured distribution agreements with all four major record labels, as well as
a growing list of leading independent music labels. The company is continuing
to expand its service to include the leading publishers from the video game,
motion picture and audio book industry to complement its existing digital
media marketplace. Peer Impact is unique in that it offers users cash back
for sharing approved content over its network. Members essentially act as
"paid redistributors" of legal content and can earn credit toward future
purchases of digital media through the Peer Impact network. For more
information, please visit www.wurldmedia.com or www.peerimpact.com.
SOURCE Wurld Media, Inc.