SAN FRANCISCO, Sept. 13 /PRNewswire/ -- NBC/Quokka Ventures (NQV), a joint
venture of NBC and Quokka Sports (Nasdaq: QKKA), today announced its
three-day-part programming strategy for NBCOlympics.com, delivering 24-hour,
seven day a week coverage of the Olympic Games in Sydney, Australia. Designed
to reach Olympic fans during key time periods, NBCOlympics.com has created an
innovative programming strategy tailored to the interests of the "at work,"
primetime and late night users. Also introduced today are dynamic new site
features on http://www.nbcolympics.com designed to bring fans closer to the
events and athletes of the 2000 Sydney Olympics. The site's programming
strategy and new features help extend and support NBC's commitment to
delivering "The Complete Olympics" across a variety of media, which includes
NBC, MSNBC, CNBC and NBCOlympics.com.
"NBCOlympics.com allows fans to get as close as they can possibly get to
the Games without actually being there. Whether you're a night owl who wants
to see the action as it unfolds, or you're following the Games from your
computer at work, or you're experiencing the Games on both your computer and
your television at home, NBCOlympics.com delivers the most comprehensive
online coverage of the Olympics," said Tom Newell, general manager of
NBC/Quokka Ventures. "By delivering up-to-the-minute results, along with
exclusive still images, including breaking news, and feature stories, we give
fans an in-depth look into the day's competition and empower them to become
familiar with the athletes and events before they watch the broadcast
coverage," continued Newell.
In conjunction with NBC's broadcast coverage, NBCOlympics.com's
programming strategy will include distinctive daytime, primetime and overnight
coverage of the Games, as it continuously delivers up-to-the-minute results,
in-depth analysis, news, athlete updates and other notable features.
A 15-18-hour time difference means that most of the major Olympic events
taking place in Sydney will occur in the middle of the night in the United
States. For the 134 million Americans who log on to the Internet in the U.S.
(Jupiter Communications 6/2000), NBCOlympics.com will provide the daytime user
with complete up to the minute results, news and analysis and a preview of
NBC's upcoming evening broadcast coverage.
Site Resources & Features to Help Educate Viewers on Events
Olympic fans looking to educate themselves about their favorite sports and
prepare for that evening's broadcast can turn to NBCOlympics.com for in-depth
event and athlete information, insider commentary and 360-degree venue tours.
For example, during the day, a fan can tap into the variety of resources that
NBCOlympics.com offers to better understand upcoming events, the athletes
competing in them, what to watch for and who to watch.
These resources include:
-- Complete Programming Schedule -- the most up-to-date electronic TV
guide available, as well as complete competition schedules for all
35 Olympic events.
-- NBCOlympics.com's Library -- includes event recaps, athlete biographies
and Athlete's Voice features. Currently, NBCOlympics.com has more than
21,000 pages of content and more than 1100 extensive biographies of the
world's greatest athletes, featuring all of the United States
competitors. The site also provides insight from 27 NBC commentators
who offer analysis of athletic performances. Commentators contributing
to the site include former Olympians, Rowdy Gaines, Dwight Stones,
Tim Daggett, Chris Marlowe and Cynthia Potter.
-- Picture Shows -- exclusive images and commentary of the just-concluded
-- "Athletes Voice" -- brings direct and first-hand athlete responses to
the questions Olympic fans are most curious about.
-- Personalized Emails -- Fans can register to receive customized daily
email newsletters on the events that they want to read about.
Prime Time Coverage:
During NBCOlympics.com's prime time coverage, which is directed at fans
watching the Games on television, online coverage will expand and enhance
NBC's broadcast by getting the fan as close to the action as possible. For
example, fans watching Marion Jones' attempt to win gold in the long jump on
television, can simultaneously log on to www.nbcolympics.com for an analysis
of her jumping style compared to her competitors using the Simulcam
Performance Analysis. This application digitally places athletes side-by-side
to help demonstrate differences in style, speed and technique.
As Triathlon makes its debut as an official Olympic sport, NBCOlympics.com
introduces the 3-D triathlon course map as part of the site's immersive
coverage of the sport. This application offers fans that are watching the
broadcast coverage of the event the opportunity to log on to
www.nbcolympics.com and experience the triathlon course from either a
birds-eye or first person perspective, following along the course with the
athletes as they compete.
The site will also provide extensive data visualizations that will allow
users to gain a better appreciation of select high profile swimming and track
and field events by analyzing athletes' performances on meter by meter or step
by step basis. These applications have been developed to enhance the viewing
experience provided by the broadcast. In addition, during the prime time
television viewing hours, NBCOlympics.com will provide fans with extended
coverage of stories featured during the evening's television program as well
as deliver stories not covered on the broadcast, so viewers won't miss any of
their favorite athletes and events.
Olympic fanatics and night owls who want around-the-clock access to the
Olympic action can log on to www.nbcolympics.com any time of the day or night
to satisfy their need for immediate results, information and exclusive photos.
Internet users logging on late at night and past the midnight hour will
find up-to-the-minute results, news, photos and competitor profiles.
NBCOlympics.com's overnight focus will deliver immediate, compelling coverage
of events as they happen in Sydney. Unique to NBCOlympics.com are "picture
shows," featuring exclusive stills captured directly from NBC's video feed,
which provide users with an insider's look at the action.
Key Features on NBCOlympics.com:
-- Complete, up-to-the-minute results combined with comprehensive news
reporting, athlete and commentator analysis.
-- Full NBC broadcast and event schedule for all 35 Olympic events.
-- Streaming video highlights of the prior day's broadcast delivered to
residential broadband fans located in the U.S. through Octane(TM) by
Axient. This marks the first time that an Olympics site will provide
-- Daily chats with Olympic athletes during the Games.
-- 3D Venue tours for many of the Olympic venues including the Olympic
Stadium and the Aquatics Center and 3D course maps for outdoor sports
including triathlon, mountain biking and canoeing.
-- Simulcam Performance Analysis and Data Visualizations to help
demonstrate differences in style, speed and technique amongst the
competitors in key events.
-- A 3D Virtual athlete called "Torson" which diagrams 100 different
athletic injuries, providing a closer look at strains, pulls and
-- The exclusive online home of official Sydney Olympic merchandise for
the United States.
NBCOlympics.com is a joint venture between NBC and Quokka Sports and is
the home for NBC's online coverage of the Olympic Games. NBCOlympics.com is
part of NBC's complete coverage of the Olympic and presented in concert with
NBC's broadcast and cable programming. "The Complete Olympics" will increase
total Olympic television to 441.5 total hours of coverage from Sydney. Unique
to Olympics web sites is Athlete's Voice(TM), a mainstay of the
NBCOlympics.com coverage where the world's elite athletes provide ongoing
first-person accounts of the trials, tribulations and successes of training
and competing. Once the Olympic Games begin, www.nbcolympics.com will offer
digital media coverage of the Sydney Olympics.
NOTE: "Quokka," "Quokka Sports" and "MountainZone" are registered
trademarks, and "Quokka Sports Immersion," "Qnews," "Athlete's Voice," "Wired
Athlete," "What Happens Next," "Sports Entertainment for the Digital World"
and the Quokka Logos are trademarks of Quokka Sports, Inc.
SOURCE Quokka Sports