NBCOlympics.com Announces 24 Hour Around-the-Clock Programming Strategy For Online U.S. Olympic Coverage of the Summer Games
-- Compelling Internet Coverage Tailored to Reach U.S. Audience Members
During Key Peak Time Periods -- at Work, Primetime and Late Night
-- New Features Offer Olympic Sports Fans a Front Row Seat to the Games
With 24 Hour Coverage and Results, 360 Degree Event Venue Tours And
Exclusive Photos Direct From Sydney
-- Cutting Edge Web Analysis Complements NBC's Extensive Broadcast
SAN FRANCISCO, Sept. 13 /PRNewswire/ -- NBC/Quokka Ventures (NQV), a joint venture of NBC and Quokka Sports (Nasdaq: QKKA), today announced its three-day-part programming strategy for NBCOlympics.com, delivering 24-hour, seven day a week coverage of the Olympic Games in Sydney, Australia. Designed to reach Olympic fans during key time periods, NBCOlympics.com has created an innovative programming strategy tailored to the interests of the "at work," primetime and late night users. Also introduced today are dynamic new site features on http://www.nbcolympics.com designed to bring fans closer to the events and athletes of the 2000 Sydney Olympics. The site's programming strategy and new features help extend and support NBC's commitment to delivering "The Complete Olympics" across a variety of media, which includes NBC, MSNBC, CNBC and NBCOlympics.com. "NBCOlympics.com allows fans to get as close as they can possibly get to the Games without actually being there. Whether you're a night owl who wants to see the action as it unfolds, or you're following the Games from your computer at work, or you're experiencing the Games on both your computer and your television at home, NBCOlympics.com delivers the most comprehensive online coverage of the Olympics," said Tom Newell, general manager of NBC/Quokka Ventures. "By delivering up-to-the-minute results, along with exclusive still images, including breaking news, and feature stories, we give fans an in-depth look into the day's competition and empower them to become familiar with the athletes and events before they watch the broadcast coverage," continued Newell. In conjunction with NBC's broadcast coverage, NBCOlympics.com's programming strategy will include distinctive daytime, primetime and overnight coverage of the Games, as it continuously delivers up-to-the-minute results, in-depth analysis, news, athlete updates and other notable features. Daytime Coverage: A 15-18-hour time difference means that most of the major Olympic events taking place in Sydney will occur in the middle of the night in the United States. For the 134 million Americans who log on to the Internet in the U.S. (Jupiter Communications 6/2000), NBCOlympics.com will provide the daytime user with complete up to the minute results, news and analysis and a preview of NBC's upcoming evening broadcast coverage. Site Resources & Features to Help Educate Viewers on Events Olympic fans looking to educate themselves about their favorite sports and prepare for that evening's broadcast can turn to NBCOlympics.com for in-depth event and athlete information, insider commentary and 360-degree venue tours. For example, during the day, a fan can tap into the variety of resources that NBCOlympics.com offers to better understand upcoming events, the athletes competing in them, what to watch for and who to watch. These resources include: -- Complete Programming Schedule -- the most up-to-date electronic TV guide available, as well as complete competition schedules for all 35 Olympic events. -- NBCOlympics.com's Library -- includes event recaps, athlete biographies and Athlete's Voice features. Currently, NBCOlympics.com has more than 21,000 pages of content and more than 1100 extensive biographies of the world's greatest athletes, featuring all of the United States competitors. The site also provides insight from 27 NBC commentators who offer analysis of athletic performances. Commentators contributing to the site include former Olympians, Rowdy Gaines, Dwight Stones, Tim Daggett, Chris Marlowe and Cynthia Potter. -- Picture Shows -- exclusive images and commentary of the just-concluded competitions. -- "Athletes Voice" -- brings direct and first-hand athlete responses to the questions Olympic fans are most curious about. -- Personalized Emails -- Fans can register to receive customized daily email newsletters on the events that they want to read about. Prime Time Coverage: During NBCOlympics.com's prime time coverage, which is directed at fans watching the Games on television, online coverage will expand and enhance NBC's broadcast by getting the fan as close to the action as possible. For example, fans watching Marion Jones' attempt to win gold in the long jump on television, can simultaneously log on to www.nbcolympics.com for an analysis of her jumping style compared to her competitors using the Simulcam Performance Analysis. This application digitally places athletes side-by-side to help demonstrate differences in style, speed and technique. As Triathlon makes its debut as an official Olympic sport, NBCOlympics.com introduces the 3-D triathlon course map as part of the site's immersive coverage of the sport. This application offers fans that are watching the broadcast coverage of the event the opportunity to log on to www.nbcolympics.com and experience the triathlon course from either a birds-eye or first person perspective, following along the course with the athletes as they compete. The site will also provide extensive data visualizations that will allow users to gain a better appreciation of select high profile swimming and track and field events by analyzing athletes' performances on meter by meter or step by step basis. These applications have been developed to enhance the viewing experience provided by the broadcast. In addition, during the prime time television viewing hours, NBCOlympics.com will provide fans with extended coverage of stories featured during the evening's television program as well as deliver stories not covered on the broadcast, so viewers won't miss any of their favorite athletes and events. Overnight Coverage: Olympic fanatics and night owls who want around-the-clock access to the Olympic action can log on to www.nbcolympics.com any time of the day or night to satisfy their need for immediate results, information and exclusive photos. Internet users logging on late at night and past the midnight hour will find up-to-the-minute results, news, photos and competitor profiles. NBCOlympics.com's overnight focus will deliver immediate, compelling coverage of events as they happen in Sydney. Unique to NBCOlympics.com are "picture shows," featuring exclusive stills captured directly from NBC's video feed, which provide users with an insider's look at the action. Key Features on NBCOlympics.com: -- Complete, up-to-the-minute results combined with comprehensive news reporting, athlete and commentator analysis. -- Full NBC broadcast and event schedule for all 35 Olympic events. -- Streaming video highlights of the prior day's broadcast delivered to residential broadband fans located in the U.S. through Octane(TM) by Axient. This marks the first time that an Olympics site will provide streaming video. -- Daily chats with Olympic athletes during the Games. -- 3D Venue tours for many of the Olympic venues including the Olympic Stadium and the Aquatics Center and 3D course maps for outdoor sports including triathlon, mountain biking and canoeing. -- Simulcam Performance Analysis and Data Visualizations to help demonstrate differences in style, speed and technique amongst the competitors in key events. -- A 3D Virtual athlete called "Torson" which diagrams 100 different athletic injuries, providing a closer look at strains, pulls and breaks. -- The exclusive online home of official Sydney Olympic merchandise for the United States. About NBCOlympics.com NBCOlympics.com is a joint venture between NBC and Quokka Sports and is the home for NBC's online coverage of the Olympic Games. NBCOlympics.com is part of NBC's complete coverage of the Olympic and presented in concert with NBC's broadcast and cable programming. "The Complete Olympics" will increase total Olympic television to 441.5 total hours of coverage from Sydney. Unique to Olympics web sites is Athlete's Voice(TM), a mainstay of the NBCOlympics.com coverage where the world's elite athletes provide ongoing first-person accounts of the trials, tribulations and successes of training and competing. Once the Olympic Games begin, www.nbcolympics.com will offer digital media coverage of the Sydney Olympics. NOTE: "Quokka," "Quokka Sports" and "MountainZone" are registered trademarks, and "Quokka Sports Immersion," "Qnews," "Athlete's Voice," "Wired Athlete," "What Happens Next," "Sports Entertainment for the Digital World" and the Quokka Logos are trademarks of Quokka Sports, Inc.
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