NEW YORK, April 25 /PRNewswire-FirstCall/ -- Summer is all about fun
for kids, but it is also an important time to keep kids' reading skills
sharp. To avoid what some call the "Summer Slide"- a common loss of skills
attributed to being out of school for a period of time -- "Today" is
launching "Al's Book Club For Kids," a series to keep kids engaged in
reading all summer long. This new "Today" series coincides with the
Scholastic Summer Reading BUZZ!(TM) Campaign to help get kids reading "Four
or More" books to combat the summer slide.
On Friday, April 27, "Al's Book Club For Kids" will kick-off and the
first of four books that kids can read and discuss over the summer on
"Today" will be announced. At the same time, the Scholastic Summer Reading
BUZZ! gets underway - a campaign that gets kids reading and champions the
important role parents, educators and librarians - and even Al Roker - can
play in helping kids find books they will love to read. According to The
Kids and Family Reading Report(TM), kids' reading frequency dramatically
declines at the age of eight and one of the main factors for this is
because they can't find books they like to read.
Each month during the summer, Al and a group of young book club
members, ages 9-11, will meet in Rockefeller Plaza for their monthly book
club meeting to talk about the selected book and ask questions of the
author. "Al's Book Club For Kids" plans to meet four times, and kids
everywhere are encouraged to visit "Today" on the Plaza when the club
convenes and bring a copy of Al's monthly pick to be signed by the author.
Stay tuned for date announcements.
"Al's Book Club For Kids" will have extensive online components at
Todayshow.com and scholastic.com/summerreading. Parents and kids alike from
across the country can be part of the club by e-mailing questions for the
authors, who will answer a select few live on "Today." Todayshow.com will
continue the discussions with the author online after each book club
segment airs. In addition, at Scholastic.com/summerreading (launching May
15) kids can access fun book-themed activities, join a book community and
create their own reading log. Parents, teachers and librarians can also
find expert advice on reading and age-appropriate summer book lists for
kids in English and Spanish, as well as downloadable materials that will
help engage kids in reading.
"With so many amazing books out there for kids, and with so many of our
viewers being parents, we are thrilled to offer a fun, interactive way to
read with the kids in our audience all summer long," said Jaclyn Levin,
Senior Publishing Producer, NBC News.
"Scholastic is proud to join with 'Today' to promote summer reading,"
stated Francie Alexander, Scholastic Chief Academic Officer. "Al Roker is
likely to do for kids' reading what Oprah has done for adults' reading!"
About NBC News' "Today"
NBC News pioneered the morning news program when it launched "Today"
over 55 years ago, with Dave Garroway as host. The three-hour live
broadcast provides the latest in domestic and international news, weather
reports and interviews with newsmakers from the worlds of politics,
business, media, entertainment and sports. After more than 48 years of the
standard two-hour format, the third hour was launched in October of 2000,
making "Today" the only three-hour national morning show broadcast. The
program is unparalleled in its ratings dominance in the morning news arena,
serving as America's overwhelming favorite for more than eleven consecutive
Scholastic Corporation (Nasdaq: SCHL) is the world's largest publisher
and distributor of children's books and a leader in educational technology.
Scholastic creates quality educational and entertaining materials and
products for use in school and at home, including children's books,
magazines, technology-based products, teacher materials, television
programming, film, videos and toys. The Company distributes its products
and services through a variety of channels, including proprietary
school-based book clubs, school- based book fairs, and school-based and
direct-to-home continuity programs; retail stores, schools, libraries and
television networks; and the Company's Internet site, www.scholastic.com.
SOURCE Scholastic; NBC