NCTA and TiVo Announce Switched Digital Solution for HD DVRs Marketplace Discussions Lead to Development of New External Adapter That

Will Ensure TiVo Devices Can View Switched Digital Channels without a

Set-Top Box



    ALVISO, Calif. and WASHINGTON, Nov. 26 /PRNewswire-FirstCall/ -- The
 cable industry and TiVo Inc. (Nasdaq:   TIVO), the creator of and a leader in
 television services for digital video recorders (DVRs), today announced
 that cable operators will next year introduce a new external adapter that
 will enable TiVo(R) digital video recorders that use CableCARDs(TM) to
 access switched digital cable channels without a set top box, according to
 National Cable & Telecommunications Association (NCTA) President & CEO Kyle
 McSlarrow and TiVo President & CEO Tom Rogers.
 
     The specifications for the interface to the new adapter were developed
 in discussions among cable operators, CableLabs(R), TiVo and other cable
 vendors.
 
     By designing an adapter that allows TiVo's CableCARD-enabled DVRs to
 view switched digital channels, the cable industry has once again
 demonstrated its ongoing effort to explore innovative technology solutions
 that balance customer demand for advanced services and network capacity
 constraints resulting from bandwidth intensive offerings, according to
 McSlarrow. With the adapter, he said, TiVo's DVRs will be able to access
 all switched digital channels without a set top box. Switched digital
 allows cable operators to transmit channels to customers on an as-needed
 basis, and it provides cable operators more flexibility to deliver the
 interactive digital services, high- definition (HD) channels, broadband
 Internet and digital phone service that consumers are craving.
 
     Switched digital technology will become even more critical as the
 February 2009 digital TV transition approaches and cable operators carry
 more HD signals -- which will entice more viewers to purchase HD sets --
 and carry both a digital and analog signal of local broadcast stations,
 McSlarrow said.
 
     "Today's announcement is a major breakthrough resulting from
 marketplace discussions that provides benefits for consumers and cable
 operators," McSlarrow said. "We very much appreciate TiVo's willingness to
 work on a marketplace solution that will enable TiVo users to enjoy
 innovative switched digital services without the need for a set-top box."
 
     The new external adapter will attach to TiVo Series 3 HD DVRs and TiVo
 HD DVRs to ensure the DVRs can directly access all digital channels
 including switched digital cable channels. The adapter will work on any
 Unidirectional Digital Cable Ready Product (UDCP) that has a USB connector
 and necessary firmware. The cable industry is working with TiVo to ensure
 that installation of CableCARDs and the adapter will be easy and seamless
 for the consumer.
 
     "We are gratified that the cable industry has agreed to work quickly to
 develop a solution that will enable existing TiVo CableCARD DVRs to
 directly access switched digital cable channels and ensure the adapter is
 part of an easy installation process for cable subscribers," said TiVo's
 Rogers. "We look forward to working with the cable industry in other ways
 to improve consumer access to cable services."
 
     Cable operators will make the new adapters available for TiVo customers
 in the second quarter of 2008. Cable operators and TiVo will work
 cooperatively to alert TiVo customers about availability of the new
 adapter.
 
     "We're strongly committed to ensuring that our subscribers who use
 CableCARD-enabled retail devices, including TiVo DVRs, have a satisfying
 and successful installation experience," added Mike LaJoie, Executive Vice
 President and Chief Technology Office, Time Warner Cable.
 
     McSlarrow and Rogers said that cable and TiVo representatives are
 committed to continuing a dialogue to resolve any future technology issues
 that may arise.
 
     About TiVo Inc.
 
     Founded in 1997, TiVo (Nasdaq:   TIVO) pioneered a brand new category of
 products with the development of the first commercially available digital
 video recorder (DVR). Sold through leading consumer electronic retailers,
 TiVo has developed a brand which resonates boldly with consumers as
 providing a superior television experience. Through agreements with leading
 satellite and cable providers, TiVo also integrates its full set of DVR
 service features into the set-top boxes of mass distributors. TiVo's DVR
 functionality and ease of use, with such features as Season Pass(TM)
 recordings and WishList(R) searches and TiVo(R) KidZone have elevated its
 popularity among consumers and have created a whole new way for viewers to
 watch television. With a continued investment in its patented technologies,
 TiVo is revolutionizing the way consumers watch and access home
 entertainment. Rapidly becoming the focal point of the digital living room,
 TiVo's DVR is at the center of experiencing new forms of content on the TV,
 such as broadband delivered video, music and photos. With innovative
 features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is
 expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The
 TiVo(R) service is also at the forefront of providing innovative marketing
 solutions for the television industry, including a unique platform for
 advertisers and audience measurement research. The company is based in
 Alviso, Calif.
 
     TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.'
 and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or
 its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All
 other trademarks are the property of their respective owners.
 
     About NCTA
 
     NCTA is the principal trade association for the U.S. cable industry,
 representing cable operators serving more than 90 percent of the nation's
 cable television households and more than 200 cable program networks. The
 cable industry is the nation's largest broadband provider of high-speed
 Internet access after investing more than $110 billion over ten years to
 build a two-way interactive network with fiber optic technology. Cable
 companies also provide state-of-the-art digital telephone service to
 millions of American consumers.
 
     CableCARD and CableLabs are trademarks of Cable Television
 Laboratories, Inc.
 
     TiVo is a registered trademark of TiVo Inc. or its subsidiaries.
 
 
 

SOURCE TiVo Inc.; NCTA

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