Nemo Design and Tillamook Country Smoker Bring Authentic Flavor to Jerky Category New Brand Design Agency of Record turns up the heat, leading brand refresh

PORTLAND, Ore., May 1, 2014 /PRNewswire-iReach/ -- Today, Nemo Design announced its selection as Brand Design Agency of Record (AOR) by Tillamook Country Smoker, an Oregon-based jerky maker established in 1975. The project will begin with a complete brand refresh that highlights the rich legacy of this 3rd-generation family business – and its unique position in the marketplace as an all-American, high-quality jerky compared to most mainstream brands.

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The challenge is an ideal, if unique, extension of Nemo Design's expertise at retail (which ranges from high tops to headphones) into the grocery and convenience store categories. It also hearkens to projects helmed by Nemo that created relevant, modern positioning for respected heritage brands such as Bell Helmets and MasterCraft boats.

"The first challenge is cutting through the clutter on the shelves created by mainstream jerky brands," said Nemo Design Creative Director Mark Lewman. "The real advantage in re-envisioning the brand is the legacy of integrity and quality that's engrained into Tillamook Country Smoker as a company and into every one of its products."

Tillamook Country Smoker ( meat snacks feature prime cuts of 100% USA raised, smoked and packaged beef. Their focus on quality and all-natural ingredients combines with jerky's typically low-fat, high-protein profile to provide a lasting nutritional boost. Following the rebrand, Nemo Design and Bill Nootenboom, business strategist of Pragma Group, will lead an integrated marketing and advertising rollout that highlights the brand's heritage, commitment to quality and USA production.

The 34-person Portland-based Nemo Design collaborates with clients to build CORIZONTALTM brand value – finding core insights that resonate with broad audiences. Other current Nemo clients include outdoor/action sports, consumer electronics and youth brands such as Converse, MasterCraft Boats, Nike, Oakley, and Mammoth Mountain. Learn more at

Media Contact: Karamy Muessig, Nemo Design, 503-750-9041,

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SOURCE Nemo Design


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