Neopets(R), the Leading Virtual World for Tweens, Showcases New Collectible Plush Toys, Fun Paks and Trading Cards at Toy Fair 2008 Limited Spring Retail Launch of JAKKS Pacific(R) and Enterplay(R) Products

Followed by a Full Launch Slated for Fall 2008

Neopets Key Quest(TM) Collectors' Case Kicks Off New Multiplayer Gaming &

Collecting Experience Linking Products to Neopia(R) - Products Include

Virtual Prize Codes to Unlock Added Play Experiences on Neopets.com



    NEW YORK, Feb. 14 /PRNewswire/ -- Nickelodeon & Viacom Consumer
 Products announced today that the first wave of a new line of products
 based on Neopets(R), the largest global youth-focused virtual world, is now
 available at Target(R) stores and target.com and it is expected to expand
 to full retail distribution for Fall 2008. The new products will be
 showcased next week at Toy Fair 2008. The line includes Series 1 of
 collector plush from JAKKS Pacific, as well as Fun Paks and Trading Cards
 created by Enterplay(R). The products feature an online component that ties
 to Neopets.com with exclusive virtual prize codes. While Neopets.com
 membership and wealth of content is free and open to all, the exclusive
 virtual prize codes provide premium play experiences for members who
 purchase Neopets toys. Neopets.com has more than 44 million global
 registered users, and it is the 'stickiest' kids entertainment site on the
 internet with an average of 2 hours and 45 minutes spent on the site, per
 visitor per month, according to Comscore(R).
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080214/NYTH110 )
 
     "We're bringing the successful digital-first world of Neopets to the
 real world with an amazing range of collectible products," said Leigh Ann
 Brodsky, President, Nickelodeon & Viacom Consumer Products. "JAKKS has
 created an irresistible line of collectible plush that kids will love, and
 Fun Paks from Enterplay are filled with trading cards, mini-games and
 prizes -- both at an amazingly enticing prices. Best of all, each and every
 Neopets product comes with exclusive virtual prize codes."
 
     "We're excited to launch Neopets Key Quest(TM) in conjunction with the
 new collectible products hitting retail this month for the first time,"
 said Kyra Reppen, Senior Vice President and General Manager of Neopets.
 "It's a natural step for us to take the digital-first brand into the
 consumer products arena, and the multiplayer game and Collectors' Case will
 offer both new and old fans a unique, convergent play experience within the
 world of Neopets."
 
     The JAKKS collectible plush line focuses on the extensive variety of
 Neopets species and characters featured throughout the world of Neopia(R).
 The product plans include multiple plush series with both limited and
 retired editions, which will make the plush line both collectible and
 coveted. Series 1 plush are now available at Target stores and target.com
 and include: Pink Bruce(R), Yellow Kacheek(TM), Red Scorchio(R), Brown
 Uni(TM), Speckled Acara(R), Striped Cybunny(R), Starry Grundo(TM), Cloud
 Kougra(R), Plushie Jub Jub(TM), Plushie Mynci(R) and Plushie Wocky(TM).
 Limited Editions include: Gold Aisha(R), Gold Gelert(R) and Gold Shoyru(R).
 
     All the products will converge and tie into a new multiplayer gaming
 and collecting experience, called "Neopets Key Quest." The product
 packaging contains codes that allow kids to unlock virtual game pieces
 representing both plush and trading card characters as part of their
 Neopets Key Quest play experience. Kids can collect and show-off their Key
 Quest virtual game pieces in the Key Quest Collectors' Case on
 www.neopets.com/keyquest. Members are also rewarded with special virtual
 game pieces for collecting an entire series of plush toys. NeoCash(TM)
 cards, which launched in 2007 are another form of cash payment for Neopets'
 virtual items and tie into Key Quest by unlocking special Collector Case
 decorative themes.
 
     Fun Paks from Enterplay offer a high level of entertainment and an
 exceptional value. For a suggested retail price of $1.99, consumers get a
 mix of trading cards, tattoos, stickers, pop-up cards, mini-games and
 trivia-cards. In addition to the basic pak, multi-paks will also be
 available. Enterplay is a leader in trading cards and packs with licenses
 that include Nickelodeon(R), Nintendo(R) of America, Major League
 Baseball(R), National Hockey League(R) and others.
 
     On Neopets.com, players create a Neopet to be their companion who they
 can dress and take care of while exploring the fantasy world of Neopia,
 which rich with 54 species of Neopets, 16 lands, and hundreds of
 characters, stories and plotlines. With more than 44 million global
 memberships, 200 games, an active virtual economy based on Neopoints(R),
 daily and weekly creativity contests, Neovision(TM) video player,
 discussion boards, quests, and thousands of virtual items to collect,
 Neopets.com offers its audience an almost endless array of engaging
 activities. The site's recently launched its NC Mall(TM), where users can
 buy premium items for their pets. Neopets.com is a global community,
 available in 11 languages.
 
     Neopets is part of the Nickelodeon/MTVN Kids and Family Group community
 of digital sites, which also includes Nick.com, NickJr.com, The-N.com,
 Shockwave,com, AddictingGames.com, ParentsConnect.com, Nicktropolis.com,
 NickatNite.com, Noggin.com, NickArcade.com, and myNOGGIN.com, among others.
 
     About Nickelodeon & Viacom Consumer Products
 
     Nickelodeon & Viacom Consumer Products manages the world's third
 largest licensing business, representing leading properties such as
 SpongeBob SquarePants and Dora the Explorer, and managing merchandising for
 Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.
 
     Nickelodeon, in its 28th year, is the number-one entertainment brand
 for kids. It has built a diverse, global business by putting kids first in
 everything it does. The company includes television programming and
 production in the United States and around the world, plus consumer
 products, online, recreation, books, magazines and feature films.
 Nickelodeon's U.S. television network is seen in more than 96 million
 households and has been the number-one-rated basic cable network for more
 than 13 consecutive years. Nickelodeon and all related titles, characters
 and logos are trademarks of Viacom Inc. (NYSE:   VIA, VIA.B).
 
     About JAKKS Pacific, Inc.
 
     JAKKS Pacific, Inc. (Nasdaq:   JAKK) is a multi-brand company that
 designs and markets a broad range of toys and consumer products. The
 product categories include: Action Figures, Art Activity Kits, Stationery,
 Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys,
 Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls,
 Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold
 under various brand names including JAKKS Pacific(R), Play Along(R), Flying
 Colors(R), Creative Designs International(TM), Road Champs(R), Child
 Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a
 Kite(R), Color Workshop(R), JAKKS Pets(TM) and Plug It In & Play TV
 Games(TM). JAKKS and THQ Inc. participate in a joint venture that has
 worldwide rights to publish and market World Wrestling Entertainment video
 games. For further information, visit www.jakks.com.
 
     About Enterplay LLC.
 
     Founded in 2006, Enterplay is the innovator of the new Fun Pak and Fan
 Pak product lines, promising "Fun in Every Pak." Enterplay holds
 merchandise licenses with Nintendo of America, Nickelodeon, Major League
 Baseball, Major League Baseball Players Association, National Hockey
 League, and National Hockey League Players Association. Enterplay LLC is
 located in Guilford, CT and distributes products through major retailers
 and distribution partners worldwide.
 
 
 

SOURCE Nickelodeon

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