Nespresso Signs an Event 'Supporter' Agreement with AC Management for the 32nd America's Cup
GENEVA and PAUDEX, Switzerland, June 4 /PRNewswire/ -- Nestle Nespresso SA, the leading premium-portioned coffee company, and AC Management, official organizers of the next America's Cup, today announced the signing of an event "Supporter" agreement appointing Nespresso as the official coffee of the 32nd America's Cup. The sponsorship deal allows for on-going brand visibility and media exposure, multi-faceted product displays and sampling at official VIP hospitality venues and functions and exclusive sales of Nespresso Grand Cru coffees at on-site F&B facilities open to the public as well as through dedicated Nespresso coffee corners. The 32nd edition of the America's Cup includes an ambitious three-phase program of sailing competitions to be held in Europe and the USA over four years including Pre-Regattas (Louis Vuitton Acts), the Challenger Series (Louis Vuitton Cup) and the America's Cup Match in summer 2007. It will also be the first time since 1851 that the America's Cup will again be held in Europe. The time zone of host city Valencia (Spain), combined with advanced multi media and communication technology, will allow the organizers, AC Management, to reach a much larger audience than has been possible in past editions, thereby allowing them to achieve their vision of bringing the America's Cup closer to the general public. "We are proud to be associated with such a prestigious international event as the 32nd America's Cup," said Gerhard Berssenbrugge, CEO of Nestle Nespresso SA. "The event's participants, partners and supporters all share the same core values as Nespresso: passion, commitment and pride in the continuous search for excellence and perfection. Our agreement with AC Management gives us the opportunity to share Nespresso's ultimate coffee experience with an exceptional audience while displaying our system and its key competitive advantages in a unique environment." Michel Bonnefous, CEO of AC Management said: "Nespresso's supportership adds to the notoriety and prestige that the America's Cup enjoys worldwide. We are pleased and proud to welcome this premium quality brand as the official coffee of the 32nd America's Cup. As such, Nespresso will contribute to this grand competition by enhancing the pleasure of the millions of visitors who will attend the regattas." For more information about Nespresso, visit http://www.nespresso.com or contact Olivier Brunschwick, President Nespresso USA, Inc at Tel: + 212 755 0585 x101 For more information about the America's Cup, visit http://www.americascup.com or contact Marcus Hutchinson, Head of Media AC Management at Tel: + 34 96 354 0530 or by e-mail firstname.lastname@example.org Notes to Editors The Nestle Nespresso SA company is one of the fastest growing operating units of the Nestle Group, the world food company. Headquartered in Paudex, Switzerland, Nestle Nespresso currently employs close to 900 people. Nespresso products are sold in more than 30 countries through 17 subsidiaries located in Switzerland, France, Belgium, the Netherlands, Germany, Spain, Great Britain, Austria, Italy, Portugal, Norway, Poland, Russia, Japan, Hong Kong, Australia and the U.S.A., as well as through a network of independent agents, spread throughout several countries in Europe, Asia, the Caribbean and the Middle East. Clean and simple to use, the Nespresso system successfully combines advanced machine technology with superior quality ground coffee in a uniquely designed capsule. With the Nespresso Club, consumers can seek advice or order coffee and accessories 24 hours a day via the Internet or toll-free telephone and fax. The Club, the machine and the coffee capsules form the three pillars of the Nespresso system. There are currently 29 Nespresso Boutiques in more than 27 locations, including Paudex, Geneva, Bern, Basel, Zurich, Paris, Marseille, Lyon, Nice, Lisbon, Rome, Amsterdam, Brussels, Antwerp, Hamburg, Dusseldorf, Munich, London, Vienna, Barcelona, Madrid, Milan, Moscow, New York, Tokyo, Osaka and Ginza. In addition, new Boutiques will be opening in the following locations in 2004: Lucerne, Bordeaux and Strasbourg. For further information about Nestle Nespresso SA, visit: http://www.nespresso.com Established in 1997, Nespresso Professional is a natural progression from Nestle Nespresso's excellence in the household sector. Nespresso Professional provides convenient machine solutions and premium-portioned coffee to small or medium sized businesses, as well as to the premium hotel and restaurant sector. For further information about Nespresso Professional, visit: http://www.nespressopro.com Nestle Nespresso has sustained more than 25 per cent year-on-year growth since its market introduction in 1988. Its turnover in 2003 totalled CHF 450 million (euro 295 million). THE AMERICA'S CUP IS... An America's Cup race is a duel. The simplicity of the concept, the complexity of the execution, and the challenge of the competition, makes America's Cup racing a singular pursuit. America's Cup match racing is sport of the highest magnitude. It is a punishing competition where only the winner is rewarded. All yacht racing is about winning; all match racing is about beating just one other boat. As Queen Victoria was told in 1851 when the schooner America glided across the finishing line, "Your Majesty, There is no second." As the oldest trophy in international sport the America's Cup boasts a rich heritage. To put the long history of this event in context, consider that when the first Games of the modern Olympics were held in Athens in 1896, it had already been 45 years since the yacht America defeated the British in 1851. The history of the America's Cup is the story of a pursuit of excellence that continues to this day. Throughout its history, the challenge of the America's Cup has attracted entrepreneurs, merchants, engineers, media moguls, aristocrats and financiers. Often the big characters of the Cup have been masters of their society, representing the leading industries of their age. Equally, the Cup has been captured by dreamers; those with the vision and the drive to inspire their teams to overcome every obstacle. The 32nd America's Cup continues the evolution of this grand event by adding new elements to a long history of tradition. For the first time in 152 years, the America's Cup is in Europe. Throughout its long history, the contest for the America's Cup has only ever been held in the United States, Australia and New Zealand. Among many other things, there is now an ambitious four-year programme of regattas commencing in 2004, each one a distinct Act in the drama of the 32nd America's Cup, there has been an original bid process to identify Valencia, Spain as the best possible host city, and there are a series of interesting changes to the race format, and the America's Cup Class Rule; in short, changes governed by an overriding vision of bringing the America's Cup closer to the people.
SOURCE Nestle Nespresso SA
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