NESTLE NESQUIK Introduces New Eight-Ounce Size to Help Schools Provide Students With Healthy Beverage Options

Jun 08, 2006, 01:00 ET from Nestle USA

    GLENDALE, Calif., June 8 /PRNewswire/ -- NESTLE(R) NESQUIK(R), the
 leading brand of flavored milk since 1948, announced today an expansion of
 its ready-to-drink (RTD) product line to include an eight-ounce size which
 meets or exceeds specific school nutritional guidelines. Available
 nationwide for both vending and a la carte services, this new eight-ounce
 product is made from 100 percent Grade A one percent low fat Vitamin A&D
 flavored milk and comes in resealable plastic containers.
     "Schools are facing a difficult challenge of providing students with
 healthier foods and beverages that meet new federal and local guidelines
 while also offering items that kids will actually want to eat or drink,"
 said Cathy Dean, marketing manager, NESTLE NESQUIK RTD. "NESTLE NESQUIK RTD
 flavored milk gives schools an additional way to add essential nutrients
 and vitamins to their students' diets through a product that is popular
 with students. The new eight-ounce size is a great portion size for younger
 students or districts that have placed serving size restrictions on fluid
     NESTLE NESQUIK RTD flavored milk meets the "fluid milk" requirement as
 defined in the recent clarification of the 2004 Child Nutrition and WIC
 Reauthorization, which states that schools that sell milk must offer "fluid
 milk," as opposed to "fluid milk products," which are often only 51 percent
 fluid milk.
     Milk consumption has long been associated with overall diet quality and
 adequate intake of many key nutrients and is a rich source of calcium,
 potassium, magnesium, zinc, iron, riboflavin, vitamin A, folate, and
 vitamin D.(A)
     The Journal of the American Dietetic Association reported that children
 and teens that drink flavored milk consumed more milk overall and fewer
 sodas and sugary fruit drinks. It also stated that the nutritional benefits
 of milk more than offset any additional fat or calories in flavored milk,
 and children who drink flavored milk are more likely to meet their daily
 calcium requirements than their peers.(B)
     This is particularly important given that the Journal of the American
 College of Nutrition reported that 77 percent of kids ages nine through 18
 do not receive their daily requirement of calcium. NESTLE NESQUIK RTD is
 fortified with extra calcium to provide 40 percent of the recommended daily
 value of calcium in every eight-ounce serving.
     Schools and vending operators interested in adding NESTLE NESQUIK
 eight-ounce or 14-ounce flavored milk, both available in chocolate and
 strawberry flavors, to their a la carte or vending product offerings should
 contact Nestle at 866-QUIK-VEND for more information.
     About Nestle
     Named one of "America's Most Admired Food Companies" in Fortune
 magazine for the ninth consecutive year, Nestle USA provides quality brands
 and products that bring flavor to life every day. From nutritious meals
 with Stouffer's(R) Lean Cuisine(R) to baking traditions with Nestle(R) Toll
 House(R), Nestle USA makes delicious, convenient, and nutritious food and
 beverage products that enrich the very experience of life itself. That's
 what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands
 include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R)
 Coffee-mate(R), Nestle(R) Good Start(R), Stouffer's(R), Stouffer's(R) Lean
 Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches,
 Nescafe(R), Nescafe(R) Taster's Choice(R), NESTLE(R) Juicy Juice(R),
 Buitoni(R), PowerBar(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R),
 and Wonka(R). Nestle USA, with 2005 sales of $8.1 billion (includes Nestle
 Nutrition), is part of Nestle S.A. in Vevey, Switzerland -- the world's
 largest food company -- with 2005 sales of $73 billion. For product news
 and information, visit or
     (A) 2005 U.S. Dietary Guidelines
     (B) (Johnson, RK et al. The nutritional consequences of flavored-milk
 consumption by school-aged children and adolescents in the United States.
 Journal of the American Dietetic Association. 2002; 102:853-56.)