Recipe Alteration Creates Unexpected Rivalry Between Chocolate Lovers and Fans of Crispy Rice Crunchies

GLENDALE, Calif., Dec. 21 /PRNewswire/ -- The classic taste of NESTLE CRUNCH just got a whole lot tastier! A go-to chocolate treat for millions, NESTLE CRUNCH recently made changes to improve its secret recipe, and the changes have created quite a stir among longtime fans.

"NESTLE CRUNCH lets fans of all ages feel like kids again, so you can bet they have definite opinions about what we've changed in our secret recipe," said Tricia Bowles, spokesperson, Nestle Confections & Snacks. "Some firmly believe we've made the milk chocolate more intense and rich, while others are equally confident that the rice crispies are packed with more crunch than ever before."

NESTLE CRUNCH is made of a unique combination of pure milk chocolate and crunchy, crisped rice. Since 1938, NESTLE CRUNCH has been bringing out the kid in chocolate lovers all over the world. Today, NESTLE CRUNCH has sparked the question, "What's behind the even more scrumptious taste?"

"We first mentioned our new recipe on the NESTLE CRUNCH 800 number and we've been blown away by the more than 400,000 calls that have poured in from fans," said Bowles. " We expect nothing less from our fun-loving, passionate fans."

To learn more about one of America's favorite chocolate bars, visit NestleCrunch.com or check out the NESLTE CRUNCH Facebook page at www.facebook.com/NestleCrunch and let NESTLE CRUNCH know what you think makes the new recipe so delicious.

About Nestle USA

Named one of "America's Most Admired Food Companies" in FORTUNE magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: NESTLE® TOLL HOUSE®, NESTLE®NESQUIK®, NESTLE® COFFEE-MATE®, STOUFFER'S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFE®, NESCAFE®TASTER'S CHOICE®, NESTLE® JUICY JUICE®, BUITONI®, DREYER'S/EDY'S®, NESTLE® CRUNCH®, NESTLE® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2008 sales of $10 billion is part of Nestle S.A. in Vevey, Switzerland -- the largest food company in the world with a focus on Nutrition, Health & Wellness -- with 2008 sales of $101 billion. For product news and information, visit NestleNewsroom.com.

    Media contact:
    Heather Tremblay / MS&L Group
    323.866.6035
    heather.tremblay@mslworldwide.com

SOURCE Nestle USA

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