Netbiscuits Integrates SMS Campaigning Tool - Creates SMS Services for eBay and Other Mobile Web Sites Expanded device detection database includes more phones from Asia and North

America to help companies globalize Mobile Internet programs



    LAS VEGAS, April 1, 2008 /PRNewswire/ -- CTIA Wireless, Booth # 4428 --
 Netbiscuits is expanding its web-based Mobile Internet development platform
 with the integration of customizable SMS messaging services. The new short
 message campaigning tool provides its own short code, making it easy for
 users to combine SMS services with mobile web sites and integrate SMS into
 Mobile Internet campaigns. The Netbiscuits platform is further enhanced
 with the addition of new Asian and North American mobile phones to its
 global device detection database. Together, these new capabilities enable
 content publishers, marketing and advertising agencies, application
 developers and service providers to achieve a faster path to profit from
 Mobile Internet programs.
 
     Messaging services that can be set up on Netbiscuits include SMS alerts
 and SMS newsletters, which consumers can subscribe to via SMS or Mobile
 Web. Additionally, SMS-based tell-a-friend services can now easily be
 integrated into mobile web sites.
 
     SMS services are particularly useful for companies such as eBay, which
 uses Netbiscuits to enable its SMS auction alerts. Furthermore, a growing
 number of content providers as well as marketing and advertising agencies
 use text messages as an important channel for direct customer response
 programs.
 
     "SMS is one of the most powerful triggers for driving users to mobile
 web sites," said Michael Neidhoefer, CEO of Dynetic Solutions, the company
 behind Netbiscuits. "With Netbiscuits, any company can achieve the kinds of
 results that eBay has achieved with SMS alerts as part of their Mobile
 Internet strategies. With the new SMS campaigning tool, Netbiscuits now
 provides an online platform for the development of professional mobile web
 sites and SMS messaging campaigns."
 
     About Netbiscuits
 
     Netbiscuits(TM) is the first web based software service for universal
 mobile content adaptation, to self-enable, adapt and deliver any content
 for all mobile and consumer electronic devices and channels, to exchange
 with mobile experts and market applications online on a community platform.
 
     The Netbiscuits(TM) web service gives you control over mobile enabling,
 regardless of whether you are a professional mobile application developer,
 a manager whose task is to bring content to mobiles quickly, or an
 advertiser who wants to run mobile marketing and advertising campaigns.
 
     Netbiscuits(TM) processes more than 1 billion page impressions
 generated by more than 200 business customers around the globe. Thousands
 of mobile developers create customized mobile applications every day. Top
 content brands such as eBay, AOL, Musicload, Spiegel, WeatherBug, Clipfish,
 RTL television and freenet utilize the power of Netbiscuits(TM). The
 applications built on Netbiscuits(TM) range from simple mobile advertising
 landing pages, complex dynamic mobile Web sites, user generated content
 community services, and audio/video applications to mobile content and
 software shops.
 
     Netbiscuits(TM) has been developed and is powered by Dynetic Mobile
 Solutions, the leading global mobile content transcoding software provider.
 Founded in 2000, Dynetic has offices in North America, Europe and Asia.
 
 
For more information: Ran Farmer Dynetic Mobile Solutions, Inc. Phone: +1 571 239 3276 ran.farmer@dynetic.net Kim Dion A&R Edelman phone: +1 650 762 2927 kdion@ar-edelman.com

SOURCE Netbiscuits

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