Netflix Instant Watching Feature Scores 5 Million Viewings in First 6 Months

Among Most Watched Titles Are 'The Office, 'The Matrix,' and 'Super Size


Jul 10, 2007, 01:00 ET from NFLX

    LOS GATOS, Calif., July 10 /PRNewswire-FirstCall/ -- Subscribers of
 Netflix Inc. (Nasdaq:   NFLX), the world's largest online movie rental
 service, are accustomed to fast delivery of 80,000 titles on DVD. They're
 also becoming accustomed to enjoying a growing number of those titles
 instantly, having watched movies and TV episodes five million times on
 their personal computers (PCs) since an instant watching feature was
 introduced in January.
     "Netflix DVD delivery is fast and, with watching on the PC, it's
 virtually instant," said Netflix CEO Reed Hastings. "Netflix continues to
 raise the bar to connect people with movies they love with great
 convenience, selection and value," Mr. Hastings said.
     In January, Netflix introduced the new feature that allows subscribers
 to start watching a movie or TV episode on their PCs in as little as 30
 seconds. Netflix subscribers can choose from a growing library of 2,000
 titles that are available for instant watching. Among the most popular
 titles for instant watching are the American TV series "The Office" and the
 films "The Matrix," "The Prince and Me," "Super Size Me," "The Sum of All
 Fears," "Jackass: The Movie," and "Sherrybaby." Netflix is adding more
 titles every day with the goal of providing 5,000 titles for instant
 watching by the end of the year.
     As with the Netflix DVD catalog, members can browse movies available
 for instant watching by title, genre or star rating. Personalized
 recommendations, based on an individual's historical preferences, also
 appear at the top of the member's page tabbed "Watch Now." The hours
 available for instant watching vary based on subscribers' monthly plans.
 For example, subscribers on the $4.99 plan get two DVDs each month with one
 DVD out a time plus the ability to watch 5 hours of movies and TV episodes
 instantly on a PC for no additional charge. The popular $17.99 plan gives
 unlimited DVD rentals with three DVDs out at a time and the ability to
 watch 18 hours of movies and TV episodes instantly on a PC for no
 additional charge. Subscribers are assessed by the minute, not the movie,
 so for 18 hours, subscribers can enjoy about nine full-length movies, or
 about 36 half-hour TV episodes, or a combination of both.
     About Netflix, Inc.
     Netflix, Inc (Nasdaq:   NFLX) is the world's largest online movie rental
 service, providing more than six million subscribers access to over 80,000
 DVD titles plus a growing library of over 2,000 titles that can be watched
 instantly on their PCs. The company offers nine subscription plans,
 starting at only $4.99 per month. There are no due dates and no late fees -
 ever. All Netflix plans include both DVDs delivered to subscribers' homes
 and, for no additional fee, movies and TV series that can be started in as
 little 30 seconds on subscribers' PCs. DVDs are delivered free to members
 by first class mail, with a postage paid return envelope, from over 100
 U.S. shipping points. Nearly 95 percent of Netflix subscribers live in
 areas that can be reached with generally one business day delivery. Netflix
 offers personalized movie recommendations and has more than one billion
 movie ratings. For more information, visit
     Steve Swasey
     Netflix, Inc.