Netflix Updates Q4 Guidance

    LOS GATOS, Calif., Nov. 17 /PRNewswire-FirstCall/ -- Netflix Inc.
 (Nasdaq:   NFLX) today revised guidance for the fourth quarter ending December
 31, 2004. Netflix CEO and Co-founder Reed Hastings commented, "We're impressed
 with the demand for our service at our new price points.  Although it is still
 early in the quarter, subscriber growth is exceeding our earlier expectations,
 churn appears to be heading toward historical lows, and U.S. SAC should be in
 the neighborhood of last quarter.  The strategy of rapid subscriber growth we
 announced last month is working."
 
     Revised Guidance:
     The Company revised guidance for the fourth quarter as follows:
 
     -- Ending subscribers of 2,450 to 2,650 thousand from 2,300 to
        2,500 thousand
     -- Revenue of $139 to $143 million from $138 to $142 million
     -- GAAP Net Income of $2 to $5 million from $2 to $ 6 million
     -- GAAP EPS of $0.03 to $0.08 from $0.03 to $0.09
 
     Barry McCarthy, Netflix CFO, said, "Rapid subscriber growth, and the
 marketing expense of acquiring new subscribers, which is immediately expensed
 when a subscriber joins the Netflix service, primarily accounts for the
 revision in GAAP net income guidance for the quarter."
 
     About Netflix
     Netflix is the world's largest online movie rental service, providing more
 than two million subscribers access to over 25,000 DVD titles.  For $17.99 a
 month, Netflix subscribers rent as many DVDs as they want, and keep them as
 long as they want, with three movies out at a time.  There are no due dates,
 no late fees and no shipping fees.  DVDs are delivered for free by first-class
 mail from regional shipping centers located throughout the United States.
 Netflix can reach more than 85 percent of its subscribers with generally one
 business-day delivery.  The company provides subscribers extensive information
 about DVD movies, including critic reviews, member reviews, online trailers,
 ratings, and personalized movie recommendations.  For more information, visit
 www.netflix.com.
 
     Forward Looking Statements
     This press release contains certain forward-looking statements within the
 meaning of the federal securities laws, including statements regarding our
 estimated subscriber growth, revenues, GAAP net income, EPS, subscriber
 acquisition cost and churn for the fourth quarter. These statements are
 subject to risks and uncertainties that could cause actual results and events
 to differ, including, without limitation: the risk that current acquisition
 and retention trends arising from our recent price decrease do not continue
 through the remainder of the quarter, impacts arising from existing and
 potential competition; managing our subscriber acquisition cost as well as the
 mix between revenue sharing titles and titles not subject to revenue sharing
 that are delivered to our subscribers; our ability to attract new subscribers
 and retain existing subscribers; and fluctuations in consumer usage of our
 service. A detailed discussion of these and other risks and uncertainties that
 could cause actual results and events to differ materially from such forward-
 looking statements is included in our filings with the Securities and Exchange
 Commission, including our Annual Report on Form 10-K filed with the SEC on
 February 27, 2004. We undertake no obligation to update forward-looking
 statements to reflect events or circumstances occurring after the date of this
 press release.
 
 

SOURCE Netflix Inc.

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