NeuStar(R) Opens Sunrise Registration Period for, The First Domain Just for Children

Trademark Holders Encouraged to File for Protection During 2-Month Period

Jun 17, 2003, 01:00 ET from NeuStar, Inc.

    WASHINGTON, June 17 /PRNewswire/ -- NeuStar, Inc. announced that beginning
 today, trademark holders wishing to protect their brands on the new
 domain, the world's first child-friendly Internet space, will have a two-month
 "sunrise period" within which to file.  The deadline for all sunrise
 applications is 11:59 p.m. Eastern, Aug. 15.
     The new domain will ensure that children under the age of 13 are
 kept safe as they 'play, learn, and surf' on the Web.  During the sunrise
 period, owners of existing or pending trademarks and service marks registered
 with the U.S. Patent and Trademark Office as of Dec. 31, 2002 will be able to
 apply for corresponding Internet addresses through accredited channel
 partners.  After the sunrise period closes, general registration will begin on
 Sept. 4 for all consumers, businesses, educators, government agencies, and
 organizations in the United States on a first-come, first-served basis.
     "Given that will be the first domain in the history of the
 Internet established for the express use of children, we are encouraging
 trademark holders to take advantage of the early registration process to
 protect their intellectual property and brand identities before general
 registration begins," said Jeffrey J. Neuman, Esq., Director of Law and
 Policy, NeuStar.
     Through its contract with the U.S. Department of Commerce National
 Telecommunications and Information Administration, NeuStar will use a
 combination of technology and human intervention to monitor Web sites
 to ensure that all content is suitable.  This mandate stems from the Dot Kids
 Implementation and Efficiency Act of 2002, which established basic guidelines
 for content geared toward children under the age of 13.
     NeuStar is built on a foundation of trust and neutrality established over
 years of securely and successfully managing critical registry and
 infrastructure services for the telecommunications and Internet industries.
 Last year, with nearly unanimous support, the United States Congress passed
 and President George W. Bush signed into law the "Dot Kids Implementation and
 Efficiency Act of 2002."  As the registry operator of .US, "America's Internet
 Address," NeuStar will develop, implement and operate the Internet
 address, a child-friendly Internet space for kids under 13 to play, learn, and
 surf on the Web.  Launching in September 2003, the Internet address
 will be open to all consumers, businesses, educators, government agencies and
 organizations in the United States or with a U.S. presence to register
 Internet addresses and establish websites.  Visit for more
 information and updates on the world's first child-friendly Internet space.
 For more information on NeuStar and its services, visit

SOURCE NeuStar, Inc.