Premiere Event December 13 at Cowboys Stadium:

The Dallas Cowboys Continue their Tradition of Innovation with the First Ever Public 3D Broadcast

3D Broadcast to be Shown on World's Largest HDTV Display Live During the Dallas Cowboys-San Diego Chargers Game

ARLINGTON, Texas, Dec. 11 /PRNewswire/ --

    WHAT:  The Dallas Cowboys and HDlogix will explain HDlogix's new
           ImageIQ 3D(TM) technology converting HD video signals from
           the stadium's Sony 2D cameras to 3D in real time.

           A press conference will be held prior to the game in which
           the ImageIQ 3D technology will be used. Then, at the end of
           halftime and during the start of the second half of the Dallas
           Cowboys-San Diego Chargers game, the Cowboys will
           display the first live 3D broadcast ever to be shown on
           the world's largest HDTV display at Cowboys Stadium.
           Measuring 160 feet in length and 72 feet in height on the
           sideline boards -- the largest video board installation in
           the world -- the four board video cluster, suspended 90
           feet directly over the center of the playing surface, stretches
           from the 20-yard line to the 20-yard line.

           This broadcast is yet another way Cowboys Stadium
           enhances the fan experience.  By taking the latest in 3D
           technology and combining it with the world's largest HD
           display, Cowboys Stadium will once again be the place
           where technology and innovation come together for the
           benefit of the fans in attendance.

           The development of ImageIQ 3D was based on HDlogix's
           expertise in live video communications and super-resolution
           products. ImageIQ 3D incorporates sophisticated algorithms
           such as real-time optical flow and image structure analysis
           capabilities to reconstruct the entire geometry of the scene
           contained within each video frame. Unlike other 3D conversion
           solutions, ImageIQ 3D runs in real-time, without the need for
           any manual intervention. ImageIQ 3D outputs true 3D stereo
           video suitable for display on screens ranging from ordinary
           televisions to the world's largest HDTV.



    WHO:   The Dallas Cowboys Football Club and HDlogix

    WHEN:  1:30 PM CST
           Sunday, December 13, 2009

    WHERE: Cowboys Stadium Radio Lounge (Silver Level)
           1 Legends Way
           Arlington, TX
           Room: Radio Lounge

    Media Contacts:

                        Brett Daniels for the Dallas Cowboys
                        972.556.9954 (office)
                        bdaniels@dallascowboys.net

                        Jim Carlson for HDlogix
                        720.220.7753 (cell)
                        jim@carlsoncopr.com

SOURCE HDlogix

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