NORWOOD, Mass., April 1, 2016 /PRNewswire/ -- Nervous public speakers who have long been advised to "picture the audience in their underwear" can now do so with ease, thanks to a new augmented reality (AR) application unveiled today by experiential marketing agency Cramer.
The product, Speak EZ-AR, is the first ever AR application designed to help those challenged by public speaking overcome their fears. Donning stylish AR glasses, users can change the audience into whomever – or whatever – makes them most comfortable. Because this may mean different things for different people, speakers can choose from a number of nerve-calming menu options, such as "Audience in Underwear," "Just Your Mom," "Audience is Richard Dreyfuss," "Kittens," and more.
"We did extensive research to identify every speaker type and personality so we could create an experience that will work for almost anyone," said Joe Lovett, Director, Strategic Planning at Cramer, in a video launched today to unveil the Speak EZ-AR.
The team at Cramer realized that while they help clients create, plan, and execute speeches and world-class experiential marketing events, there was more to be done to ease speakers' on-stage nerves. The agency's R&D team determined that if AR technology allows individuals to imagine themselves on the moon, under the ocean, or sailing the seven seas, then creating audience-altering technology for public speakers was well within reach.
"As an agency, it's an amazing time to be hands-on with the world of Mixed Reality," said Brent Turner, Senior Vice President at Cramer. "As with any other client project, we saw an obstacle and found the solution. Speak EZ-AR is going to revolutionize public speaking, allowing us all to stare fear – or in this case, kittens, sandwiches, or an audience of Richard Dreyfusses – in the face."
Cramer unveils Speak EZ-AR just one year after rolling out Pawculus Rift, the first – and likely the last – virtual reality system designed entirely for dogs. While the canines proved more old-fashioned in their use of technology, Cramer is confident of Speak EZ-AR's potential for success.
"Speak EZ-AR is the first augmented reality application designed to help people overcome something they fear more than death," said Turner. "People hate public speaking almost as much as dogs hate virtual reality."
To see the announcement video, visit – http://cramer.com/SpeakEZAR
To request additional Speak EZ-AR menu options, tweet at us at @WeAreCramer
As a brand experience agency, Cramer is thriving in today's new experiential era of marketing. The company's fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands, such as Caterpillar, GE, IBM, UPS, and Marriott. These clients trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns. Visit cramer.com to see how Cramer achieves more with its clients.
**While the team at Cramer is brilliant, creative, and innovative they have not, in fact, invented a device that would cure us all of our public speaking fears. We hope that you have enjoyed, even if only for a moment, living in a world where the "Speak EZ-AR" existed and public speaking would be nothing to fear. Happy April Fools' Day! **
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