2014

New Better Homes and Gardens Study Looks Inside Today's Budget-Friendly Kitchen

Rising Food Costs Lead Women to Eat at Home, Stock Up and Cut Back

NEW YORK, April 6 /PRNewswire/ -- Better Homes and Gardens today announced findings from a nationwide survey conducted among more than 2,100 women that takes a comprehensive look at women's motivations, attitudes and behaviors relating to food.

The below findings from The Food Factor: How America Cooks, Eats and Shops* reveal how women are saving money in the kitchen and at the store in the face of rising food costs and a weak economy.

"If there is one universal concern we found in the study, it is related to rising food costs," says Gayle Butler, Editor-in-Chief, Better Homes and Gardens. "With the American women's average grocery bill nearly 50% higher than two years ago, the downturn in the economy has had a direct - and immediate - impact on how she puts dinner on the table."

Key Findings:

  • The vast majority (95%) of women are "very/somewhat concerned" about the cost of food today.
  • As a result of the increase in food prices, 71% of women are stocking up on bargains; 66% are eating out less often; and 63% are comparing food prices at the same store more carefully.
  • When selecting a brand of food to buy, 79% of women indicated "value for the money" as an important factor, followed by past experience/familiarity with the brand (62%) and consistent quality (51%).
  • Roughly 8 in 10 women (83%) try to save money by preparing meals regularly and say that the cost of food is affecting the meals they cook (77%).
  • Approximately 3 out of 4 women are eating at home primarily to cut back on spending (76%) and restaurant expenses (73%).
  • 6 in 10 women (60%) are still shopping each week at their regular supermarket, followed by superstores/supercenters (20%) and discount supermarkets (10%). In deciding where to shop, product choice/selection and physical store attributes (79%) have a great deal of influence. For 68% of women, store services/programs are also important.
  • To economize, most women (54%) freeze foods and cook in batches (21%). They are also cutting back on certain foods including baked goods and desserts (52%), convenience foods (48%), wine/alcohol (37%) and gourmet oils (36%).
  • In addition, more than half (56%) of all women are buying more store-brand/private label brand foods for their cost/value (94%), improved quality (48%), greater trust in the quality (32%) and wider variety (30%).
  • 1 out of 3 (33%) women report buying a new food because they have a coupon for it. 28% had a store sample and 25% wanted to experiment/taste. Other motivators were that the items were budget-friendly (23%) or recommended by a friend/relative (20%).
  • 64% of women are more concerned about wasting food than they were two years ago.
  • On average, women spend $105/week on groceries - $34 more than they did two years ago. As a result, 84% have changed their buying habits, 83% have cut back/limited food purchases, and 70% have switched stores.

* Please credit all data to Better Homes and Gardens "The Food Factor" survey.

"The Food Factor: How America Cooks, Eats and Shops" is an online survey sent to BHG readers and a national sample of women 18+. Fieldwork: July 30 - August 1, 2008. Results based on 2,151 respondents. Maximum margin of error for the qualified sample is +/- 3.3 percentage points.

SOURCE Better Homes and Gardens



More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.