CHICAGO, June 14 /PRNewswire/ -- Finally, taking off the years doesn't
have to involve injections, surgery or hours in the spa. Researchers have
found out how to help women "spray away" the years with a revolutionary
fountain-of-youth mist. This new product, Timeless View, features a
combination of scents that alter a man's perception of a woman's age. A
preliminary clinical study found that men perceived women who wore this
formula to be an average of six years younger than their actual age. Timeless
View is available exclusively at http://www.ScienceofSmell.com for $29.95.
Alan R. Hirsch, M.D., director of the Smell & Taste Treatment and Research
Foundation, created Timeless View based on more than 25 years of research on
human sensory function. He recently presented a study on Timeless View to the
American Psychiatric Association's Annual Meeting in Atlanta, which
illustrated how his patent-pending blend of scents (which includes pink
grapefruit and others), affected male perception of female age.
According to Dr. Hirsch, the Timeless View body spray reduces anxiety and
elevates a sense of well-being among men who smell it. "The aroma appears to
convince the male brain to take a more optimistic view of physical attributes
of those women wearing it," said Dr. Hirsch. "However, only men are affected
by this combination of scents. An interesting aspect of this product is that
the same results do not occur for women viewing men or women viewing other
Over the last 25 years, Dr. Hirsch has researched how the manipulation of
specific senses can affect weight loss, sexual arousal, memory, and other
behaviors. For example, his recent study about taste and weight loss confirms
that how much you eat and when you stop eating has more to do with your sense
of taste than any other factor. To learn more about this and other studies
please visit http://www.ScienceofSmell.com .
Timeless View emerges as the latest in Science of Smell's product line,
which features products to improve several health and lifestyle behaviors.
Timeless View follows the 2004 launch of SprinkleThin, a weight-loss system
that features flavor crystals designed to enhance chemosensory reception and
help you feel full faster and stop eating earlier. Clinical study participants
who used SprinkleThin lost an average of 33.6 pounds within only six months.
For more information, visit http://www.SprinkleThin.com .
About Dr. Alan R. Hirsch and the Foundation
Neurologist and psychiatrist Alan R. Hirsch, M.D., F.A.C.P., is a
nationally recognized smell and taste expert. He has written more than 200
articles on the psychological power of scent and taste and how they affect
human behavior. He has been published in The Journal of the American Medical
Association (JAMA) and numerous other prestigious journals. Dr. Hirsch has
also appeared as a featured guest on dozens of syndicated television programs
as well as many print publications.
Dr. Hirsch graduated from University of Michigan Medical School. He is
board certified in neurology and psychiatry and is an assistant professor in
the Departments of Neurology and Psychiatry at Rush-Presbyterian-St. Luke's
Medical Center in Chicago.
As the director of the Smell & Taste Treatment and Research Foundation in
Chicago, Dr. Hirsch puts his theories to the test in evaluating, diagnosing
and treating many smell and taste-related disorders. In addition, the staff's
research explores the effects of odors and flavors on human emotion, mood,
behavior and disease states. The foundation has performed studies on the
effects of smell and taste on weight loss, sleep, consumer preferences and
sexual habits, among many other topics.
SOURCE Science of Smell