New Body Spray Impacts Perception of Age

Takes Six Years Off a Woman's Age

After 25 Years of Research, World's Leading Expert on Smell Develops

Breakthrough Body Spray

Jun 14, 2005, 01:00 ET from Science of Smell

    CHICAGO, June 14 /PRNewswire/ -- Finally, taking off the years doesn't
 have to involve injections, surgery or hours in the spa. Researchers have
 found out how to help women "spray away" the years with a revolutionary
 fountain-of-youth mist. This new product, Timeless View, features a
 combination of scents that alter a man's perception of a woman's age. A
 preliminary clinical study found that men perceived women who wore this
 formula to be an average of six years younger than their actual age. Timeless
 View is available exclusively at for $29.95.
     Alan R. Hirsch, M.D., director of the Smell & Taste Treatment and Research
 Foundation, created Timeless View based on more than 25 years of research on
 human sensory function. He recently presented a study on Timeless View to the
 American Psychiatric Association's Annual Meeting in Atlanta, which
 illustrated how his patent-pending blend of scents (which includes pink
 grapefruit and others), affected male perception of female age.
     According to Dr. Hirsch, the Timeless View body spray reduces anxiety and
 elevates a sense of well-being among men who smell it. "The aroma appears to
 convince the male brain to take a more optimistic view of physical attributes
 of those women wearing it," said Dr. Hirsch. "However, only men are affected
 by this combination of scents. An interesting aspect of this product is that
 the same results do not occur for women viewing men or women viewing other
     Over the last 25 years, Dr. Hirsch has researched how the manipulation of
 specific senses can affect weight loss, sexual arousal, memory, and other
 behaviors. For example, his recent study about taste and weight loss confirms
 that how much you eat and when you stop eating has more to do with your sense
 of taste than any other factor. To learn more about this and other studies
 please visit .
     Timeless View emerges as the latest in Science of Smell's product line,
 which features products to improve several health and lifestyle behaviors.
 Timeless View follows the 2004 launch of SprinkleThin, a weight-loss system
 that features flavor crystals designed to enhance chemosensory reception and
 help you feel full faster and stop eating earlier. Clinical study participants
 who used SprinkleThin lost an average of 33.6 pounds within only six months.
 For more information, visit .
     About Dr. Alan R. Hirsch and the Foundation
     Neurologist and psychiatrist Alan R. Hirsch, M.D., F.A.C.P., is a
 nationally recognized smell and taste expert. He has written more than 200
 articles on the psychological power of scent and taste and how they affect
 human behavior. He has been published in The Journal of the American Medical
 Association (JAMA) and numerous other prestigious journals. Dr. Hirsch has
 also appeared as a featured guest on dozens of syndicated television programs
 as well as many print publications.
     Dr. Hirsch graduated from University of Michigan Medical School. He is
 board certified in neurology and psychiatry and is an assistant professor in
 the Departments of Neurology and Psychiatry at Rush-Presbyterian-St. Luke's
 Medical Center in Chicago.
     As the director of the Smell & Taste Treatment and Research Foundation in
 Chicago, Dr. Hirsch puts his theories to the test in evaluating, diagnosing
 and treating many smell and taste-related disorders. In addition, the staff's
 research explores the effects of odors and flavors on human emotion, mood,
 behavior and disease states. The foundation has performed studies on the
 effects of smell and taste on weight loss, sleep, consumer preferences and
 sexual habits, among many other topics.

SOURCE Science of Smell