New Brand 'FOXERS' Blitzes U.S. Trade Shows and Becomes a Favorite Among Celebrities
NEW YORK, Jan. 24 /PRNewswire/ -- FOXERS announces its first full season of trade shows in the United States starting in Atlanta, then Chicago, Las Vegas, and for the first time in New York. Management planned to launch in the north east in 2008 and will do so at Lingerie America's New York show February 24, 25, & 26. FOXERS are called a new breed of underwear because they crossbred a man's cotton boxer top waistband with several of the favorite styles of underwear on the bottom. FOXERS boxers, as they are called, are also functional, providing an anecdote for exposing our dear rear -- especially when wearing anything low-rise. As of February 1, 2008, prices range from $22.00 to $38.00 for women's and $24 to $36 for men's. Since June '07 FOXERS have sold to over 90 retail doors in the U.S., Canada, and abroad. (Photo: http://www.newscom.com/cgi-bin/prnh/20080124/NETH050 ) FOXERS managing partner and designer, April Spring, said, "We had no idea how fast the FOXERS brand would grow and this happened before launching in the north east; potentially our strongest market. We are excited to build a complete line around the FOXERS name and hopefully compliment a jean line from another brand." FOXERS slogan is "They Stick Out" and branding possibilities are endless. Spring added, "We are currently raising capital to prepare for multi-chain stores and global partners that have contacted us for FOXERS distribution." FOXERS were gifted in New York at its annual Jingle Ball to several celebrities including Jordan Sparks, The Backstreet Boys, Avril Lavigne, Alicia Keys, Keri Hilson, Menudo, Colbie Caillat, and more. Also, FOXERS were delivered to Charlize Theron, Hayden Panettiere, and Vanessa Hudgens for valentines. The New York Titans dance team will open their home season wearing FOXERS too. FOXERS boxers are available through www.foxers.com and in boutiques throughout the U.S. They currently come in three styles, Lace Boxer; Boy Short; and "B-String" thong for women and men's are Boxer Brief, Brief, and Boxer Jock. The line also features for women leggings, matching tops, swimsuits, long and short sleeve tops and accessories. FOXERS is a division of April Spring Designs, LLC, an apparel manufacturing, wholesale, and retail company located in eastern Virginia. FOXERS(TM) is trademark and U.S. patent pending.
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