New Brand 'FOXERS' Blitzes U.S. Trade Shows and Becomes a Favorite Among Celebrities

Jan 24, 2008, 00:00 ET from FOXERS

    NEW YORK, Jan. 24 /PRNewswire/ -- FOXERS announces its first full
 season of trade shows in the United States starting in Atlanta, then
 Chicago, Las Vegas, and for the first time in New York. Management planned
 to launch in the north east in 2008 and will do so at Lingerie America's
 New York show February 24, 25, & 26. FOXERS are called a new breed of
 underwear because they crossbred a man's cotton boxer top waistband with
 several of the favorite styles of underwear on the bottom. FOXERS boxers,
 as they are called, are also functional, providing an anecdote for exposing
 our dear rear -- especially when wearing anything low-rise. As of February
 1, 2008, prices range from $22.00 to $38.00 for women's and $24 to $36 for
 men's. Since June '07 FOXERS have sold to over 90 retail doors in the U.S.,
 Canada, and abroad.
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     FOXERS managing partner and designer, April Spring, said, "We had no
 idea how fast the FOXERS brand would grow and this happened before
 launching in the north east; potentially our strongest market. We are
 excited to build a complete line around the FOXERS name and hopefully
 compliment a jean line from another brand." FOXERS slogan is "They Stick
 Out" and branding possibilities are endless. Spring added, "We are
 currently raising capital to prepare for multi-chain stores and global
 partners that have contacted us for FOXERS distribution."
     FOXERS were gifted in New York at its annual Jingle Ball to several
 celebrities including Jordan Sparks, The Backstreet Boys, Avril Lavigne,
 Alicia Keys, Keri Hilson, Menudo, Colbie Caillat, and more. Also, FOXERS
 were delivered to Charlize Theron, Hayden Panettiere, and Vanessa Hudgens
 for valentines. The New York Titans dance team will open their home season
 wearing FOXERS too.
     FOXERS boxers are available through and in boutiques
 throughout the U.S. They currently come in three styles, Lace Boxer; Boy
 Short; and "B-String" thong for women and men's are Boxer Brief, Brief, and
 Boxer Jock. The line also features for women leggings, matching tops,
 swimsuits, long and short sleeve tops and accessories. FOXERS is a division
 of April Spring Designs, LLC, an apparel manufacturing, wholesale, and
 retail company located in eastern Virginia. FOXERS(TM) is trademark and
 U.S. patent pending.