New business book unveils threats, rewards of entering Chinese market
"China: Capturing the Prize" by Jeff McLean uses personal experience, historical context to explain the business climate and offer practical advice
WASHINGTON, Feb. 22, 2013 /PRNewswire-USNewswire/ -- "China: Capturing the Prize" (ISBN 1480116386) by Jeff McLean offers a groundbreaking, comprehensive view of the dangers and opportunities that come with doing business in the world's most populous country. Informed by decades of personal experience in international business and deep research into Chinese culture and business norms, the book offers specific advice and perspectives designed to help leaders planning to enter the Chinese marketplace.
"The evolving future of China relative to the global stage is yet to be defined," said McLean. "The Chinese market place is one of growth and opportunity, but with also unique considerations. My book reveals the hidden threats and rewards of doing business in China."
According to McLean, China is in the midst of a rapid transition from an agrarian to urban society. As the country evolves toward becoming a source of cheap labor for multinationals, its people struggle to maintain their long-held culture and customs. All of this transpires as the population of non-Chinese occupying the streets, stores and other arenas of life rises dramatically. All of these factors add layer upon layer of complexity to the prospect of truly understanding China.
The book explores historical, cultural and economic factors as they relate to China with specific focus on the key considerations multinationals must incorporate into their strategy planning relative to entering the country. McLean argues that a strategic plan must incorporate not only the initial "how" for an organization's success but also a sustainable winning proposition over the long term. With that in mind, his book offers the tools for sustainable growth in China.
"McLean leaves the hyperbole at the door, taking an optimistic tone but not sugarcoating potential difficulties." Kirkus Review
"China: Capturing the Prize" is available at Amazon.com and other channels.
About the Author:
Jeff McLean is an author, business executive and sought-after speaker. An accomplished leader with more than 30 years of experience guiding businesses around the globe – including China – McLean has been recognized with awards in sales, marketing branding and new product launches. He is a frequent speaker at business forums and academic institutions where he shares global perspectives and business insights.
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SOURCE Jeff McLean
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