New-Car Transaction Prices Continue To Climb, Up Nearly 3 Percent In July 2015, According To Kelley Blue Book

Nissan North America Reports Greatest Strength Among Major Automakers; Minivan Segment Increases More Than 8 Percent

Aug 03, 2015, 05:00 ET from Kelley Blue Book

IRVINE, Calif., Aug. 3, 2015 /PRNewswire/ -- The analysts at Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today report the estimated average transaction price (ATP) for light vehicles in the United States was $33,453 in July 2015.  New-car prices have increased by $856 (up 2.6 percent) from July 2014, while remaining flat from last month. 

"Transaction prices continue to climb across the industry, with some notable gains from small and medium volume brands like Fiat, Kia, Mazda and Subaru," said Karl Brauer, senior analyst for Kelley Blue Book.  "However, Nissan reports the largest average transaction price increase among the large manufacturers with prices up nearly 6 percent, driven primarily by its Maxima, Murano, Rogue and Sentra models."

Manufacturer

July 2015
Transaction
Price
(Avg.)*

June
2015
Transaction
Price
(Avg.)*

July 2014
Transaction
Price
(Avg.)*

Percent
Change
June
2015 to
July
2015*

Percent
Change
July
2014 to
July
2015*

American Honda (Acura, Honda)

$27,574

$27,508

$26,825

0.2%

2.8%

Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM)

$34,237

$34,021

$33,447

0.6%

2.4%

Ford Motor Company (Ford, Lincoln)

$35,776

$35,550

$34,741

0.6%

3.0%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$37,428

$37,130

$37,499

0.8%

-0.2%

Hyundai-Kia

$25,067

$25,049

$24,083

0.1%

4.1%

Nissan North America (Nissan, Infiniti)

$28,275

$28,487

$26,811

-0.7%

5.5%

Toyota Motor Company (Lexus, Scion, Toyota)

$30,453

$30,572

$30,064

-0.4%

1.3%

Volkswagen  Group (Audi, Volkswagen, Porsche)

$39,526

$39,955

$38,869

-1.1%

1.7%

Industry

$33,453

$33,460

$32,597

0.0%

2.6%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives

Hyundai-Kia continues to see transaction price growth, especially as the market embraces Kia's all-new 2015 Sedona minivan, which is up nearly 20 percent from last year.  In the same minivan segment, pricing for Dodge Grand Caravan, the new RAM ProMaster and Toyota Sienna has helped increase the category by 8.5 percent in July, the largest gain of any segment.

"Full-size trucks continue to have another big month, growing nearly 5 percent and achieving a $45,735 average transaction price," said Brauer.  "The volume and profit these vehicles are delivering can't be overstated, and both figures could go even higher when Ford fully leverages the new F-150's production capacity in the coming months."

Segment

July 2015
Transaction
Price
(Avg.)*

June
2015
Transaction
Price
(Avg.)*

July 2014
Transaction
Price
(Avg.)*

Percent
Change
June
2015 to
July
2015*

Percent
Change
July
2014 to
July
2015*

Compact Car

$20,617

$20,628

$20,306

-0.1%

1.5%

Compact SUV/Crossover

$27,270

$27,218

$26,685

0.2%

2.2%

Electric Vehicle

$34,430

$34,131

$35,217

0.9%

-2.2%

Entry-level Luxury Car

$40,804

$41,193

$40,284

-0.9%

1.3%

Full-size Car

$34,493

$34,336

$33,531

0.5%

2.9%

Full-size Pickup Truck

$45,735

$45,660

$43,636

0.2%

4.8%

Full-Size SUV/Crossover

$46,410

$45,683

$46,347

1.6%

0.1%

High Performance Car

$91,904

$91,937

$88,546

0.0%

3.8%

High-end Luxury Car

$90,537

$90,552

$92,960

0.0%

-2.6%

Hybrid/Alternative Energy Car

$25,503

$25,496

$25,923

0.0%

-1.6%

Luxury Car

$56,443

$56,066

$56,223

0.7%

0.4%

Luxury Compact SUV/Crossover

$42,201

$42,005

$42,105

0.5%

0.2%

Luxury Full-size SUV/Crossover

$68,446

$68,269

$67,002

0.3%

2.2%

Luxury Mid-size SUV/Crossover

$56,671

$57,518

$54,254

-1.5%

4.5%

Mid-size Car

$25,328

$25,500

$24,810

-0.7%

2.1%

Mid-size Pickup Truck

$29,477

$29,352

$28,462

0.4%

3.6%

Mid-size SUV/Crossover

$34,053

$34,044

$32,815

0.0%

3.8%

Minivan/Van

$33,732

$33,234

$31,088

1.5%

8.5%

Sports Car

$30,941

$30,880

$30,784

0.2%

0.5%

Subcompact Car

$17,957

$18,169

$17,222

-1.2%

4.3%

Industry

$33,453

$33,460

$32,597

0.0%

2.6%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives

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About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book's KBB.com ranked highest in its category for brand equity by the 2014 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years.  Kelley Blue Book Co., Inc. is a Cox Automotive company.

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