New Car Transaction Prices in February 2013 Rise to Nearly $31,000; Industry Incentives Down 4 Percent From Last Year According to TrueCar Industry Transaction Prices Rise 1.2 Percent for February 2012; Industry Incentive Decline 3.9 Percent from February 2012

SANTA MONICA, Calif., March 1, 2013 /PRNewswire/ -- TrueCar, Inc. an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers, estimated today that the average transaction price for light vehicles in the United States was $30,958 in February 2013, up $353 (1.2 percent) from February 2012 and up $146 (0.5 percent) from January 2013.

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"The auto industry continues to rebound and there's still a strong pent-up demand from consumers and businesses that have been holding off on buying a new car for years," said Jesse Toprak, Senior Analyst for TrueCar. "Even with the rise in gas prices, demand for new cars this month is expected to record the highest SAAR since December 2007, and transaction prices nearing record levels."

Manufacturer

February 2013 Transaction Price

January 2013 Transaction Price

February 2012 Transaction Price

Percent Change February 2012 to February 2013

Percent Change January 2013 to February 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$28,614

$28,251

$29,458

-2.9%

1.3%

Ford (Ford, Lincoln)

$32,786

$32,598

$31,644

3.6%

0.6%

GM (Buick, Cadillac, Chevrolet, GMC)

$32,977

$32,846

$33,086

-0.3%

0.4%

Honda (Acura, Honda)

$27,004

$26,898

$26,141

3.3%

0.4%

Hyundai/Kia

$22,549

$22,471

$21,502

4.9%

0.3%

Nissan (Nissan, Infiniti)

$27,749

$27,702

$28,105

-1.3%

0.2%

Toyota (Lexus, Scion, Toyota)

$28,618

$28,403

$27,012

5.9%

0.8%

Volkswagen (Audi, Volkswagen)

$33,812

$33,479

$33,159

2.0%

1.0%

Industry

$30,958

$30,812

$30,605

1.2%

0.5%

In addition, TrueCar estimated that the average incentive for light-vehicles was $2,392 in February 2013, down $98 (3.9 percent) from February 2012 and up $42 (12.2 percent) from January 2013.

Manufacturer

February 2013 Incentives

January 2013 Incentives

February 2012 Incentives

Percent Change February 2012 to February 2013

Percent Change January 2013 to February 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$3,010

$3,020

$3,051

-1.3%

-0.3%

Ford (Ford, Lincoln)

$2,711

$2,617

$2,833

-4.3%

3.6%

GM (Buick, Cadillac, Chevrolet, GMC)

$3,143

$3,153

$3,116

0.9%

-0.3%

Honda (Acura, Honda)

$1,291

$1,215

$2,126

-39.3%

6.3%

Hyundai/Kia

$1,420

$1,393

$1,195

18.8%

1.9%

Nissan (Nissan, Infiniti)

$2,428

$2,196

$3,233

-24.9%

10.5%

Toyota (Lexus, Scion, Toyota)

$1,681

$1,709

$1,619

3.8%

-1.6%

Volkswagen (Audi, Volkswagen)

$2,326

$2,383

$2,077

12.0%

-2.4%

Industry

$2,392

$2,350

$2,489

-3.9%

1.8%

TrueCar estimated that the ratio of incentives to average transaction price for light-vehicles was 7.7 percent in February 2013, down from 8.1 percent in February 2012 and up from 7.6 percent in January 2013.

Manufacturer

February 2013 Incentives/Avg. Transaction Price

January 2013 Incentives/Avg. Transaction Price

February 2012 Incentives/ Avg. Transaction Price

Percent Change February 2012 to February 2013

Percent Change January 2013 to February 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.5%

10.7%

10.4%

0.2%

-0.2%

Ford (Ford, Lincoln)

8.3%

8.0%

9.0%

-0.7%

0.2%

GM (Buick, Cadillac, Chevrolet, GMC)

9.5%

9.6%

9.4%

0.1%

-0.1%

Honda (Acura, Honda)

4.8%

4.5%

8.1%

-3.4%

0.3%

Hyundai/Kia

6.3%

6.2%

5.6%

0.7%

0.1%

Nissan (Nissan, Infiniti)

8.7%

7.9%

11.5%

-2.8%

0.8%

Toyota (Lexus, Scion, Toyota)

5.9%

6.0%

6.0%

-0.1%

-0.1%

Volkswagen (Audi, Volkswagen)

6.9%

7.1%

6.3%

0.6%

-0.2%

Industry

7.7%

7.6%

8.1%

-0.4%

0.1%

About TrueCar, Inc.

TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers.  As an online publisher of unbiased new and used car transaction data, TrueCar.com provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for similarly-equipped new cars in their geographic area.  TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry and has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.

TrueCar is a data-driven company that sources, compiles, and analyzes car-buying information unlike anybody in the industry.  This is why, since its founding in 2005, TrueCar dealer partners have sold over 700,000 vehicles across the country.  Its national network of more than 5,600 Certified Dealers is committed to provide no-hassle pricing for some of the country's largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

Disclaimer
This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including without limitation, the implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation, lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

SOURCE TrueCar, Inc.



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