CHICAGO, June 19 /PRNewswire/ -- When it comes to fashion, Chicago is no Second City. Urban Shop Guide, offering a variety of different Chicago shopping experiences, helps small groups explore the blossoming fashion scene. The guided neighborhood shopping tours feature luxury transportation, knowledgeable guides and customized itineraries, taking visitors to the smaller boutiques populating trendy areas such as Lincoln Park and Bucktown. "While Michigan Avenue has incredible national retailers, Chicago's best kept fashion secrets and up-and-coming designers are tucked away in its vibrant neighborhoods," says Julie Cameron, Urban Shop Guide's founder. An industry veteran and Chicago resident, Cameron is poised to show visitors Chicago's trend-setting alternative shopping venues. "Shopping is one of the top destination drivers for Chicago. People love to shop the Magnificent Mile, Oak Street and State Street. For more unique offerings, shoppers head to the trendy neighborhood boutiques," says Cathy Domanico, Director of Tourism with the Chicago Convention and Tourism Bureau. While shopping off the Magnificent Mile is increasingly popular, navigating the neighborhoods and identifying destinations can be difficult, especially since new boutiques are opening weekly. Urban Shop Guide tours enable visitors to find the newest gems and enjoy a full day immersed in Chicago's colorful neighborhoods. "We want each participant to feel like a local for the day, "and feeling the true character of the area," says Cameron. "Of course, itineraries also include a dose of history, food, drinks and art so that the customer has an authentic feel of the city." The experiential elements make the also make the tours ideal hosting showers, girls' weekends or other celebrations. Additionally, an element of customization will be added for each group so that fashion veterans from New York, L.A. or overseas will feel just as engaged as a group from a smaller city. About Urban Shop Guide: Urban Shop Guide (http://www.urbanshopguide.com) is a Chicago-based privately held corporation founded by Julie Cameron, a 15-year retail industry veteran. Urban Shop Guide offers guided, customized shopping tours of Chicago's trendy neighborhoods, providing visitors access to small boutiques and the essence of Chicago shopping.
SOURCE Urban Shop Guide