NEW YORK, July 2 /PRNewswire/ -- Coty Inc., the world's leading
fragrance company, announced an exclusive license agreement today with
Tonino Lamborghini S.r.l., the Italian lifestyle brand famous for its
luxury collections of fashion accessories, apparel and furnishings. Coty
will create a new, innovative fragrance line for men under the Tonino
Lamborghini brand name.
"Tonino Lamborghini exemplifies vitality, opulence and passion to men
around the world. It's the charisma and the high prestige associated with
the brand's products that make this an exceptional partnership for Coty,"
says Bernd Beetz, CEO, Coty Inc. "The sexy, sleek, exclusive appeal of
Tonino Lamborghini brands lays the ground work for an explosive new men's
"Coty is a big player with an innovative spirit," -- says Tonino
Lamborghini, President of Tonino Lamborghini s.r.l. -- "embodying a true
entrepreneurial character, the company is a top international powerhouse.
Coty and Tonino Lamborghini are the perfect combination to transform
creativity into a new, unique men's line."
Set to launch in Europe and Asia in spring 2008, with subsequent plans
for release in the Americas and rest of the world, the Tonino Lamborghini
licensed fragrance line will tout the creative style and elegance of the
Tonino Lamborghini luxury brand.
"The highly respected Tonino Lamborghini name embodies power, luxury,
class, sophistication and style among all of their products and brands,"
commented Steve Mormoris, SVP Global Marketing, Coty Beauty. "These same
characteristics will be noted in the new scent, invoking desire from men of
all ages and walks of life. This collaboration with Tonino Lamborghini will
allow Coty to expand our portfolio and continue to create original, modern
fragrances for men around the world."
"Coty is a key partner for the Tonino Lamborghini brand extension
project", added Valerio Melloni, CEO, Tonino Lamborghini. "Our goal is to
enter new markets with a prestigious partner and offer our international
customers top quality, luxury lifestyle products."
Financial terms of this agreement were not disclosed.
Coty was created in Paris in 1904 by Francois Coty, who is credited
with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance company and a
recognized leader in global beauty with annual net sales of $2.9 billion.
Driven by an entrepreneurial spirit, passion, innovation and creativity,
Coty Inc. has developed an unrivaled portfolio of notable brands and
delivers its innovative products to consumers in 91 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-
prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe,
Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth
Cole, L.A.M.B. by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos,
Sarah Jessica Parker, Vera Wang and Vivienne Westwood.
The Coty Beauty brand portfolio is more widely distributed and includes
adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham,
Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan,
Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm,
Pierre Cardin (except US and Canada ), Rimmel, Shania Twain, Stetson, and
Coty and Puig have a strategic partnership for the distribution of the
perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and
Comme des Garcons in the U.S. and Canada.
For additional information about Coty Inc., please visit
Tonino Lamborghini S.r.l.
The story of the Tonino Lamborghini brand dates back to 1981, when the
Italian entrepreneur decided to start his innovative brand extension
project, giving life, in just a few years, to a luxury collection with
extreme care for quality materials and details. Tonino Lamborghini offers a
wide range of lifestyle products, including fashion accessories, apparel,
furnishings, deli products, sport and tech. accessories, which are all
distributed through over 15,500 sale points, including 90 flagship stores,
boutiques and branded corners in Asia, Europe, Middle East and USA.
There is a spirit, which renders every product conceptualised, designed
and created by Tonino Lamborghini unique. It is the ability to innovate
whilst remaining faithful to a tradition built on shapes which are
simultaneously elegant yet indomitable and spirited: it is the pursuit of
passion which captures the ineffaceable heritage of Italian style in the
world and speaks the inimitable language of creativity, innovation,
elegance and engineering.
In their design, in the attention to detail, in the desire that only a
prestigious brand such as this can ignite. Collections have been conceived
for both men and women of character, who refuse to go unnoticed. For more
SOURCE Coty, Inc.