New Coty Inc.-Tonino Lamborghini Fragrance License Agreement: The Bull In A Bottle

    NEW YORK, July 2 /PRNewswire/ -- Coty Inc., the world's leading
 fragrance company, announced an exclusive license agreement today with
 Tonino Lamborghini S.r.l., the Italian lifestyle brand famous for its
 luxury collections of fashion accessories, apparel and furnishings. Coty
 will create a new, innovative fragrance line for men under the Tonino
 Lamborghini brand name.
     "Tonino Lamborghini exemplifies vitality, opulence and passion to men
 around the world. It's the charisma and the high prestige associated with
 the brand's products that make this an exceptional partnership for Coty,"
 says Bernd Beetz, CEO, Coty Inc. "The sexy, sleek, exclusive appeal of
 Tonino Lamborghini brands lays the ground work for an explosive new men's
     "Coty is a big player with an innovative spirit," -- says Tonino
 Lamborghini, President of Tonino Lamborghini s.r.l. -- "embodying a true
 entrepreneurial character, the company is a top international powerhouse.
 Coty and Tonino Lamborghini are the perfect combination to transform
 creativity into a new, unique men's line."
     Set to launch in Europe and Asia in spring 2008, with subsequent plans
 for release in the Americas and rest of the world, the Tonino Lamborghini
 licensed fragrance line will tout the creative style and elegance of the
 Tonino Lamborghini luxury brand.
     "The highly respected Tonino Lamborghini name embodies power, luxury,
 class, sophistication and style among all of their products and brands,"
 commented Steve Mormoris, SVP Global Marketing, Coty Beauty. "These same
 characteristics will be noted in the new scent, invoking desire from men of
 all ages and walks of life. This collaboration with Tonino Lamborghini will
 allow Coty to expand our portfolio and continue to create original, modern
 fragrances for men around the world."
     "Coty is a key partner for the Tonino Lamborghini brand extension
 project", added Valerio Melloni, CEO, Tonino Lamborghini. "Our goal is to
 enter new markets with a prestigious partner and offer our international
 customers top quality, luxury lifestyle products."
     Financial terms of this agreement were not disclosed.
     Coty Inc.
     Coty was created in Paris in 1904 by Francois Coty, who is credited
 with founding the modern fragrance industry.
     Today, Coty Inc. is the world's largest fragrance company and a
 recognized leader in global beauty with annual net sales of $2.9 billion.
 Driven by an entrepreneurial spirit, passion, innovation and creativity,
 Coty Inc. has developed an unrivaled portfolio of notable brands and
 delivers its innovative products to consumers in 91 markets worldwide.
     The Coty Prestige brand portfolio is distributed in prestige and ultra-
 prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe,
 Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth
 Cole, L.A.M.B. by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos,
 Sarah Jessica Parker, Vera Wang and Vivienne Westwood.
     The Coty Beauty brand portfolio is more widely distributed and includes
 adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham,
 Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan,
 Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm,
 Pierre Cardin (except US and Canada ), Rimmel, Shania Twain, Stetson, and
 Vanilla Fields.
     Coty and Puig have a strategic partnership for the distribution of the
 perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and
 Comme des Garcons in the U.S. and Canada.
     For additional information about Coty Inc., please visit
     Tonino Lamborghini S.r.l.
     The story of the Tonino Lamborghini brand dates back to 1981, when the
 Italian entrepreneur decided to start his innovative brand extension
 project, giving life, in just a few years, to a luxury collection with
 extreme care for quality materials and details. Tonino Lamborghini offers a
 wide range of lifestyle products, including fashion accessories, apparel,
 furnishings, deli products, sport and tech. accessories, which are all
 distributed through over 15,500 sale points, including 90 flagship stores,
 boutiques and branded corners in Asia, Europe, Middle East and USA.
     There is a spirit, which renders every product conceptualised, designed
 and created by Tonino Lamborghini unique. It is the ability to innovate
 whilst remaining faithful to a tradition built on shapes which are
 simultaneously elegant yet indomitable and spirited: it is the pursuit of
 passion which captures the ineffaceable heritage of Italian style in the
 world and speaks the inimitable language of creativity, innovation,
 elegance and engineering.
     In their design, in the attention to detail, in the desire that only a
 prestigious brand such as this can ignite. Collections have been conceived
 for both men and women of character, who refuse to go unnoticed. For more

SOURCE Coty, Inc.

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