New Crayola Products Use Color and Innovative Play Experiences to Take Customization to the Next Level

Brand Releases New and Upgraded Toys that Stimulate Imagination, Self-Expression, and Creativity

Feb 12, 2016, 10:00 ET from Crayola LLC

EASTON, Pa., Feb. 12, 2016 /PRNewswire/ -- Crayola, the brand whose products have sparked the creative spirit in children for more than a century, will unveil the latest advances in imagination and self-expression with a new lineup of toys at the American International Toy Fair on February 13 –16, 2016 in New York City, Booth 1667. Crayola's 2016 Holiday line leans into creative play, enabling kids to make customized tools and outcomes that are unique to them.

"Creativity is at the core of the Crayola brand, so we wanted our new Holiday 2016 products to be all about personal do-it-yourself experiences," said Smith Holland, President and Chief Executive Officer, Crayola LLC. "Our new toys enable kids to be creators by giving them opportunities to customize outcomes which reflect their individual style. This year's lineup includes everything from airbrush art to emoji stamping and design-it-yourself jewelry – there are endless options for kids to create and let their personalities shine through."

Highlights from the Crayola 2016 lineup include:

The Crayola Air Marker Sprayer turns Crayola markers into spray art – just like a real artist's airbrush but without the mess of paint! The electric-powered Air Marker Sprayer allows kids to create realistic-looking airbrush art for craft projects, school projects and more. The set contains one airbrush sprayer, Pip-Squeaks Washable Markers, paper and stencil sheets. For children ages 8 and up; suggested retail price is $29.99.

With the Crayola Crayon Factory, kids experiment with Crayola crayons and transform them into custom colorful creations. Kids can use the included crayons or recycle old Crayola crayon bits to make marvelous melted designs. Simply stack, melt and mold to make colorful car, heart and puppy crayons for playing, doodling or to give to a friend. The set contains a plug-in adapter, full-sized crayons, three molds and a standard crayon wrapper ripper for easy wrapper removal.  For children ages 8 and up; suggested retail price is $34.99.

Expanding its line of creative activities for tweens, Crayola is introducing the Crayola Jewel Maker. Tweens can show off their colorful creative style by designing custom jewelry, charms, key chains, room décor and more.  It takes three easy steps; simply pick a mold, mix the gel, and add some glitter, confetti, charms or pictures to the mix. Designs are ready to wear or share in minutes. The set contains a storage caddy, design mat, contents to make two linked bracelets, twenty-four charms and shimmering glitter, confetti and beads so girls can add their own personal flair to each creation. For children ages 8 and up; suggested retail price is $24.99.

Drawing inspiration from the growing popularity of emojis, Crayola is proud to introduce the Crayola Emoji Maker. Kids can experiment with Crayola colors to make 16 custom color emoji stampers and share their unique emoji messages with friends. Using the included design labels, kids can also create customer color names and decorate their barrels.  The set contains everything kids need to create 16 emoji stampers, two storage boxes and a color-mixing guide. For children ages 6 and up; suggested retail price is $19.99.

Kids can create colorful designs and patterns with a few twists of the wrist using the Crayola Color Spinout. By inserting a paper disc, choosing their Pip Squeak marker, then spinning the handle, they can watch art come to life. Kids can use up to three markers at once and adjust gear arms for different outcomes. The kit contains 40 paper discs, drawing arms, Pip Squeak Skinny Markers, design guide and tracing disc. For children ages 6 and up; suggested retail price is $14.99.

Imagine mess-free creative play for the littlest hands!  Introducing the Crayola Mess-Free Sand Scribbler, designed specifically for the toddler and preschooler.  The self-contained creative lap tablet features a clear surface that has encapsulated sand that can be manipulated with the ergonomic easy-grip stylus.  Kids can easily scribble away and just stake the lap tablet to erase and start again.   To help aide in color recognition this item features 12 brilliant light color backgrounds.  The set contains a sand scribbler light up lap tablet and tethered easy-grip stylus. For children ages 24 months and up; suggested retail price is $19.99

As technology continues to be integrated into many stages of a child's life, Crayola will expand its digital portfolio to deliver new interactive products focused on giving kids experiences that seamlessly transition between online and offline creativity. Building on the success of the Virtual Design Pro line and Color Alive franchise, Crayola is introducing the following at this year's Toy Fair:

  • Color Alive Marvel's Avengers and Disney Frozen – With the free Color Alive app, kids can bring their coloring pages to life and unlock special color effects in the virtual world. Kids can color a range of characters from Iron Man and Captain America to Elsa and Olaf. For children ages 4 and up; suggested retail price is $5.99.
  • Crayola Virtual Design Pro Disney Princess and Virtual Design Pro Mini Star Wars Saga – Provides a full range of high quality colorful design tools and software that lets kids bring their Star Wars galaxy ships and Disney Princess fashion designs to life on their smartphone, tablet or iPod touch. For children ages 6 and up; suggested retail price is $16.99.

Crayola will also be exhibiting at the Toy Industry Association's first-ever Play Fair on February 13 –14, 2016, booth #409. Kids of all ages are invited to roll up their sleeves and experience creativity like never before.

About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers.  For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

 

Erika Merklinger
Crayola
eamerklinger@crayola.com
(610) 253-6272 ext. 4625

Jackie Miller
Golin for Crayola
(212) 373-6056
jmiller@golin.com

Photo - http://photos.prnewswire.com/prnh/20160211/332569

SOURCE Crayola LLC



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