Report offers insights into Customer Intimacy next practices

HOUSTON, March 18, 2011 /PRNewswire-iReach/ -- McMann & Ransford (M&R) is pleased to announce that M&R has recently made one of our Executive Guides available for download: Customer Intimacy as a Business Model.

(Photo:  http://photos.prnewswire.com/prnh/20110318/CG68154)

"In senior executive circles, the idea that Customer Intimacy is a business model transformation initiative is often greeted with knowing smiles and nods, but little understanding of what's truly required," says Dean McMann, CEO at McMann & Ransford. "More often than not, the CEO expresses great interest in the Customer Intimacy Engine™ but then wants to implement it along with 20 other initiatives, assign it to some low level committee, and hopes to be done in a year." The Guide explores this issue, defines Customer Intimacy and the transformation journey in a format that is easy to read and share with others.

"We have received a tremendous amount of positive feedback from the market regarding our new web site and Dean McMann's blog. One consistent theme is the gratitude for focusing on both the quality and quantity of information and thought leadership," says Mark Slotnik, Partner at McMann & Ransford. "Rest assured, we will continue down this path and are always looking for additional ways to provide appropriate outlets for sharing our ideas. This Guide is the first example of our thought-leadership expansion plans."

To obtain your free copy, please visit http://www.deanmcmann.com/guide.html

The executive guide includes the following sections:

• The Quest for Customer Intimacy
• Defining Customer Intimacy
• Customer Intimacy in Action
• Enterprise Level Customer Intimacy
  • case study #1: General Electric
  • case study #2: Xero
  • case study #1: HP
  • case study #1: IBM
• Customer Intimacy as a Business Model
• Customer Intimacy as a Journey
• Assessing Customer Intimacy
• The Lesson: Customer Intimacy is the Key

DOWNLOAD NOW: http://www.deanmcmann.com/guide.html

Media Contact: Sarah Van McMann & Ransford, (817) 477-2409, svan@mcmannransford.com

SOURCE Double Loop Marketing LLC

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