COLUMBUS, Ga., Sept. 7 /PRNewswire/ -- The newest commercial from Aflac
 starring the famous Aflac Duck uses a humorous visual metaphor to show
 consumers how Aflac complements major medical insurance. The new spot,
 called "Donut," demonstrates that Aflac pays benefits toward expenses that
 may not be covered by major medical, helping policyholders pay bills when
 they're hurt or sick. Having Aflac in addition to major medical insurance
 helps give consumers more complete health care coverage.
     In "Donut," one police officer tells another that Aflac pays benefits
 toward expenses not covered by major medical as he holds up a donut: "See
 the hole, that's where Aflac comes in. Helps pay for groceries, rent and
 all kinds of bills."
     "The donut/hole metaphor tells the story very quickly and is in keeping
 with the campaign's humorous tone," said Jeff Herbert, senior vice
 president and chief marketing officer of Aflac. "By providing cash benefits
 that can be used toward everyday living expenses like rent, groceries and
 gas, Aflac helps consumers focus on recovery instead of on their finances
 when they're sick or injured."
     "Donut" is the 30th installment in the popular Aflac commercial series
 and was created by the Kaplan Thaler Group. The ad is scheduled to debut
 nationwide on September 7 during the NASCAR Busch Series Race and will
 continue throughout the fall season on primetime shows, college football
 broadcasts and various cable networks. It will also appear on aflac.com on
 Friday, September 7.
     About Aflac
     For more than 50 years, Aflac products have given policyholders the
 opportunity to direct cash where it is needed most when a life-interrupting
 medical event causes financial challenges. Aflac is the number one provider
 of guaranteed-renewable insurance in the United States and the number one
 insurance company in terms of individual insurance policies in force in
 Japan. Our insurance products provide protection to more than 40 million
 people worldwide. Aflac has been included in Fortune magazine's listing of
 America's Most Admired Companies for seven consecutive years and in Fortune
 magazine's list of the 100 Best Companies to Work For in America for nine
 consecutive years. Aflac has also been recognized three times by both
 Fortune magazine's listing of the Top 50 Employers for Minorities and
 Working Mother magazine's listing of the 100 Best Companies for Working
 Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York
 Stock Exchange under the symbol AFL. To find out more about Aflac, visit
 aflac.com.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )
 
     Media Contacts:
     Laura Kane
     Aflac Incorporated
     (706) 596.3493 Voice
     (706) 320.2288 Fax
     lkane@aflac.com
 
 

SOURCE Aflac Incorporated

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