New Edition of the Fact Book Helps Beverage Alcohol Marketers Stay Out of Hot Water with State Regulators

NORWALK, Conn., Nov. 4 /PRNewswire/ -- Beverage alcohol marketers in the United States don't have an easy job. For them, keeping up with the complex and ever-changing rules, regulations and laws about the sales, distribution, promotion and marketing of distilled spirits, wine and beer in the 50 states (and the District of Columbia) is absolutely mandatory, and the penalties for slip-ups can be severe. To stay current, beverage industry professionals have relied on The Beverage Information Group's Fact Book for more than 15 years, and can now also subscribe to the continuously updated online version.

Key legislation and topics charted in the newly released Fact Book 2008 include distilled spirits, beer and wine consumption by state; merchandising and advertising guidelines; on-premise and off-premise licensees by category; product-tasting guidelines by state; blood alcohol laws; state excise tax rates, wholesaler and retailer license fees; and what is allowed to be sold where. The Web subscription, which tracks changes in all states' rules, regulations and laws as they happen, allows users to search everything included in the Fact Book 2008 by state plus highly detailed retail sales regulations and interstate shipment information for all states.

"Marketing, merchandising and distributing beverage alcohol products within and across state lines is incredibly complicated and can come with severe penalties if you fail to play by varying state rules, which is why we developed the Fact Book more than 15 years ago, and why we recently launched an online version," says Eric Schmidt, manager of information services for the Norwalk, Conn.-based Beverage Information Group. "Everything--down to whether or not miniatures are permitted for sale on-premise in Arizona--is detailed in the Fact Book."

The cost of the Fact Book 2008 is $475 for handbook only; annual Web subscription is $875. Shipping and handling is $10 for U.S. and Canadian orders, $20 for international orders. The Fact Book 2008 and Web subscription can both be purchased at www.beveragehandbooks.com or by calling Cynthia Porter at (630) 762-8709.

    Contacts:
    The Beverage Information Group
    Eric Schmidt, manager of information services
    eschmidt@m2media360.com

    Cynthia Porter, Handbook sales
    (630) 762-8709
    cporter@m2media360.com
    www.beveragehandbooks.com

SOURCE The Beverage Information Group

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