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2014

New England Home Launches New Website Introducing Enhanced Features For Luxury Home Design Businesses And Homeowners

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BOSTON, March 5, 2013 /PRNewswire/ -- New England Home, the premier authority on the region's finest residential interior design, architecture and building, has launched its newly redesigned website, nehomemag.com, to enhance the user experience for both home design professionals and luxury homeowners. With a streamlined design, improved search functionality and rich multimedia content, the new nehomemag.com makes it easier for consumers to find home design ideas, resources and professionals.

(Logo: http://photos.prnewswire.com/prnh/20130305/NY70817LOGO)

"We are excited to launch the next-generation New England Home site to connect affluent, engaged homeowners and shoppers with our clients, faster and more easily," said Kathy Bush-Dutton, publisher of New England Home. "More than ever, we're empowering home design professionals to strengthen their online brand presence in the marketplace to attract shoppers, drive increased business, and generate more ways to interact with qualified consumers."

When a consumer comes to the new New England Home site for home design ideas, they will find even more relevant content for inspiration, and easy connections to the resources and professionals who can make their dream home happen. For advertisers, the new site offers a stronger web presence, more lead capturing, enhanced traffic from organic and referral search, and increased opportunities to reach prospective customers.

Key site features include:

  • Online Design Center, a go-to source for visitors searching for products, services and professionals. Featured prominently on the home page and subsequent landing pages, searchable by category or alphabetical listings, the Online Design Center features a custom page for every listing that includes 32 photos, a 250-word description, logo, contact information, website link, and "Ask A Question/Get a Quote" functionality.
  • Online Design Center Premium, custom company portfolios including company descriptions/stories highlighting the work of architects, builders, and home design professionals in the region. Limited to 24 total profiles with prime placement on the home page and all subsequent landing pages in rotations of six, each listing features unlimited photos, a 250-word company description or story, logo, contact information, website link, "Ask A Question/Get A Quote" functionality, social media connections to Facebook and Twitter accounts, and video upload capability.
  • Run-of-Site Digital Display Ads offering exclusivity as one of only 16 advertisers rotating through 4 positions on the site, every landing page, every blog page, every day for one full year.

New England Home has attracted affluent homeowners through its bimonthly full-color glossy magazine, website and social media channels, making it the preeminent home design brand across the six New England states. Brand extensions include New England Home Connecticut, a quarterly publication showcasing luxury home design in southern and western Connecticut, as well as the annual New England Home Cape & Islands edition dedicated to fine design and architecture on Cape Cod, Martha's Vineyard and Nantucket. Through its multimedia channels, New England Home delivers a monthly audience of more than 370,000 affluent home owners and design professionals who are actively searching for home design products and services and connects them with advertisers, some of the most respected businesses in the region's marketplace.

About New England Home

New England Home is a part of Network Communications, Inc., a leading local-media company providing lead generation, advertising and Internet marketing services to the luxury and multifamily segments of the housing industry. The company's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. The company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.

 

 

 

SOURCE Network Communications, Inc.



RELATED LINKS
http://www.nehomemag.com
http://www.nci.com/common

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