BOSTON, Nov. 1, 2016 /PRNewswire/ -- Finding a shelf, mantel or cabinet to showcase its recent haul at the 56th annual Hatch Awards shouldn't be a problem for local furniture retailer Bernie & Phyl's after being handed 11 awards in the annual advertising and marketing show presented by The Ad Club of Boston.
The award-winning work was produced by DeVito/Verdi, the Norton-based retailer's advertising agency. The New York agency has been lauded for its unique approach to furniture retailing: Its humorous take includes using vintage stock film from "B" movies and other unmemorable productions that are dubbed with updated dialogue promoting the price, selection and quality of the offerings at Bernie & Phyl's. The out-of-home ads utilize suggestive copy and risqué wordplay to help sell beds, dressers and sofas.
In total, the agency's work garnered four silver, one bronze and six merit awards. Bernie & Phyl's took home the top award in the category for the best "Television Campaigns Under $50,000," and tied for the best in the "Regional TV Campaign" category.
To view the winning TV campaigns, click on this link:
To view the winning out-of-home print ads, click on this link:
The Hatch Awards is New England's annual awards for creative branding and marketing. With award categories ranging from print to TV, broadcast to digital, mobile, and web-based content, the Hatch Awards continue the tradition of celebrating the very best in creative excellence in the region. To be considered for a Hatch Award, the creative concept must have roots in New England, whether it be from a New England-based agency or client. This year's awards were presented Oct. 26 in Boston.
"It's thrilling to do so well in New England's toughest awards show," said Ellis Verdi, president of the New York-based DeVito/Verdi. "We feel right at home in Boston, and are fortunate that Bernie & Phyl's was willing to take such a dramatic leap creatively with us. The awards from the Hatch Committee help validate that decision."
DeVito/Verdi has had a long history of creating award-winning work for a number of Boston-based clients, including Legal Sea Foods, Suffolk University, Herb Chambers Companies, Massachusetts General Hospital and Tribe Hummus.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. The agency has had a rich history of success with radio advertising, including its campaign for the National Thoroughbred Racing Association, one of the most acclaimed radio campaigns in history. The agency has also worked for the radio industry to create a number of campaigns designed to bolster the image and offerings of the medium to consumers.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, The National Association of Broadcasters, 7-Eleven, New York Institute of Technology, Massachusetts General Hospital, Sony, Canon, Duane Reade Drug Stores, BMW, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, U. of Chicago Medical Center, eCampus, Reebok, Legal Sea Foods, Office Depot, Appleton Rums, Pepsi/SOBE, Fallon Community Health Plan, Tribe Mediterranean Foods, Empire Kosher Chicken, Acura, CarMax, Sports Authority, Campaign for Freedom Post 9/11, Pro-Choice Education Project, Hillary Clinton for Senate, and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
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