FORT WASHINGTON, Pa., Oct. 12 /PRNewswire/ -- A startling nine out of
ten teenage girls between the ages of 12 and 19 do not get enough calcium
from diet alone(1). Since nearly half of all bone mass is formed during
teenage years, it is important these girls supplement their diet with
calcium to support growth of healthy bones. Today, McNeil Nutritionals, LLC
introduces VIACTIV(R) for Teens Calcium Soft Chews, a new portable, great
tasting, chewable calcium supplement that provides needed calcium and suits
the active lifestyle of pre-teen and teenage girls.
The National Academy of Sciences recommends that girls ages nine to
eighteen consume 1,300 mg of calcium per day(2). To aid in calcium
absorption, these girls also need adequate Vitamin D daily. These nutrients
are readily found in four 8-ounces servings of milk, but milk consumption,
much like calcium intake, is at its lowest during the teenage years(3).
"Getting recommended amounts of calcium is a critical health need for
teenage girls in order to reduce their risk of developing bone-specific
diseases, such as osteoporosis, later in life," said registered dietitian
Maureen Conway, Director of Nutrition Services, McNeil Nutritionals, LLC.
"VIACTIV(R) for Teens Calcium Soft Chews helps to address this critical
need by providing a great tasting option that helps teenage girls obtain
their recommended daily intake of calcium and Vitamin D."
Each VIACTIV(R) for Teens Calcium Soft Chew contains:
-- 500 mg of calcium
-- 200 IU of Vitamin D to aid in calcium absorption and bone metabolism
-- 40 mcg of Vitamin K for help in the body's formation of bone proteins
-- 20 calories and 0.5 grams of fat
VIACTIV(R) for Teens Calcium Soft Chews, in Fudge Brownie flavor, are
now available in the vitamin/mineral supplement sections at food, drug and
mass retail outlets nationwide. Each canister contains 60
individually-wrapped soft chews for a suggested retail price of $7.99.
VIACTIV(R) Calcium Soft Chews and VIACTIV(R) Multi-Vitamin Soft Chews
are marketed by McNeil Nutritionals, LLC. VIACTIV(R) Products are a key
part of a woman's active lifestyle. VIACTIV(R) Calcium and Multi-Vitamin
Soft Chews provide convenient, great-tasting ways for women to supplement a
healthy diet and help them obtain the recommended amount of key vitamins
and calcium each day. More information is available at www.viactiv.com.
About McNeil Nutritionals
McNeil Nutritionals, LLC is a global marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
SPLENDA(R) QUICK PACK(TM) No Calorie Sweetener Pouches, SPLENDA(R) Flavor
Blends for Coffee, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin
Soft Chews, VIACTIV(R) for Teens Calcium Soft Chews, LACTAID(R) Milk and
Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC is
headquartered in Fort Washington, PA.
Sherri Satalof Whitney MacDonald
McNeil Nutritionals, LLC RF|Binder Partners
(215) 273-7449 212-994-7547
(1) 2004 National Dairy Council;
(2) "Vitamin D and calcium: strong bones for life through better
nutrition," Contemporary Pediatrics, March 2003.
(3) Greer FR, Krebs NF. American Academy of Pediatrics Committee on
Nutrition. Optimizing bone health and calcium intake of infants,
children and adolescents. Pediatrics. 2006 Feb;117(2):578-85
SOURCE McNeil Nutritionals, LLC