WOODBURY, N.Y., Aug. 23 /PRNewswire/ -- New supplies. New clothes. New backpacks. New breakfast! When kids head back to school this fall, many will be starting the day off right with a quick, nutritious breakfast -- at school. Before that first bell rings, ready-to-eat Breakfast Breaks(TM) will be served in school cafeterias, in classrooms, and even right off the school bus, which many schools hope will increase participation in the federally-funded national School Breakfast Program. (Photo: http://www.newscom.com/cgi-bin/prnh/20050823/CGTUFNS2 ) Responding to the need for more nutritious choices for school children, East Side Entrees is introducing its new "grab and go" Breakfast Breaks this fall in schools nationwide. Each boxed meal includes a cereal bowl pack, an additional bread/grain snack serving, and a serving of 100% fruit juice. Served with milk, it provides a complete, nutritious breakfast that meets the government requirements for key nutrients for children. Offered in seven different varieties, one menu, for example, includes General Mills Honey Nut Cheerios(R), animal crackers, and Mott's(R) Apple Juice. "No preparation is necessary. The school foodservice staff gives each student a Breakfast Breaks package and a milk and they are good to go," explains Gary Davis, CEO of East Side Entrees. "Our goal is two-fold - to make it convenient for schools to serve breakfast and for kids to want to eat it." Breakfast Breaks was introduced to school foodservice directors at the School Nutrition Association's annual conference this past summer. The response was overwhelmingly positive. "We want to increase our school breakfast participation and Breakfast Breaks is going to be the way to do it," says Demetrious Giovas, foodservice director for Gadsden Independent School District, Anthony, New Mexico. Giovas should know, as he was named the national Foodservice Director of the Year by the School Nutrition Association. Giovas' district, which has 14,000 students, is known for being innovative in getting kids to participate in school meals programs. "We have good participation in our breakfast program, but because of transportation issues such as long bus rides, some kids have only 10 minutes before class so they can't stand in line," explains Giovas. "We need to address this problem with a quick, ready-to-eat meal. I think we will increase our school breakfast participation by at least 20 percent by offering Breakfast Breaks." To appeal to students, Breakfast Breaks are packaged in bright, colorful "grab and go" boxes and include "Play Bucks" that kids can collect and redeem for fun prizes like sports equipment, magazine subscriptions and even iPod(C) shuffles. "We want to reward kids for eating breakfast and to make eating breakfast at school cool," explains Davis. "All kids can benefit from a good breakfast." Numerous studies have shown that children who eat breakfast do better in school. They have better test scores, display less behavior problems and are healthier kids in general. In terms of nutritional benefits, students who eat breakfast at school are getting 25 percent or more of the daily recommended levels of key nutrients that children need. Nearly 30 million children participate in the National School Lunch Program each day, yet only nine million now start the day by eating a nutritious breakfast at school. Schools are looking for more ways to reach more children to bridge this gap. To learn more about school breakfast or Breakfast Breaks, go to http://www.breakfastbreaks.com . East Side Entrees of Woodbury, New York, specializes in developing and marketing nutritious, student-friendly products to the school foodservice market.
SOURCE East Side Entrees