2014

New Hallmark Halloween Cards Feature Bonus Videos Smart phone camera extends the experience

KANSAS CITY, Mo., Sept. 19, 2011 /PRNewswire/ -- Halloween is more than trick or treating at the neighbor's door with Hallmark's latest greeting card innovation. A new line in this year's Halloween greeting card collection for kids offers the ability to send a bonus video clip of a favorite animated character to a beloved little goblin or ghoul, through the use of a QR Code®.

With the click of a smart phone camera, the QR Code on the back of the greeting card takes the recipient to video scenes from family favorites including Disney "Cars", Scooby Doo™, Marvel Super Hero Squad, and Disney Fairies.

"Halloween is truly a season to celebrate kids," said Monic Houpe, Hallmark product manager. "What more do kids enjoy than videos of their favorite characters? We have heard feedback from moms that Halloween is the perfect time to capture the attention of their kids and extend the fun of a greeting card."

Houpe said the QR Code® makes it easier for mom to help her children in enjoying the video. For those without a smart phone, there are back-up internet addresses on the back of each card to view the video clip using a computer.

The Halloween cards retail for $2.50 and are currently available in Walmart stores.  Hallmark will have an expanded card collection using the same technology at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold at Christmas.

For more information about new greeting cards and products for Halloween, please visit http://corporate.hallmark.com/Holiday/Halloween.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark Cards, Inc.



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