New 'HEART Rx' Initiative Expanded to Include Both BRAVELLE(R) and MENOPUR(R)

Program Gives Cash-Paying Patients Up to $2,100 in Savings a Year

Sep 29, 2008, 01:00 ET from Ferring Pharmaceuticals

    PARSIPPANY, N.J., Sept. 29 /PRNewswire/ -- Ferring Pharmaceuticals
 today announced a new, expanded cost-saving program for patients who are
 considering fertility treatment, but find the costs a challenge. Ferring's
 HEART (Helping Expand Access to Reproductive Therapy) Rx Initiative gives
 women greater access to fertility medications by providing significant cost
 savings on two frequently prescribed fertility treatments. The program now
 includes both BRAVELLE(R) (urofollitropin for injection, purified) and
 MENOPUR(R) (menotropins for injection, USP).
     "In our ongoing effort to increase access to safe, effective fertility
 treatments, we have expanded our long-time HEART Program, now called the
 HEART Rx Initiative, to give qualified couples a greater chance to build
 families," said Olivier Delannoy, Vice President, Infertility Business
 Unit. "Cost should not be a barrier to parenthood."
     With Ferring's expanded HEART Rx Initiative, cash-paying patients save
 up to $2,100 on BRAVELLE and MENOPUR. The program helps reduce costs for
 patients undergoing ovulation induction, donor or in vitro fertilization
 cycles. Full program details are available at
     How the Program Works
     If you are a cash-paying patient and your doctor prescribes a fertility
 treatment, ask the doctor if these products are right for you and if you
 qualify for the HEART Rx Initiative.
-- To receive the savings, your doctor will give you a HEART Rx brochure along with the prescription. -- Take the prescription and brochure to a participating pharmacy. For a list of participating pharmacies, visit -- Pay a $10 enrollment fee for the annual membership. The pharmacist will give you a membership number. -- Fill out the membership card. You will automatically receive the cost-savings each time you fill the prescription. For more information, speak to your doctor or call 1-888-FERRING (337-7464). About BRAVELLE and MENOPUR BRAVELLE and MENOPUR, like all gonadotropins, are potent substances capable of causing mild to severe adverse reactions, including OHSS (incidence of 6.0% and 3.8%, respectively), with or without pulmonary or vascular complications, in women undergoing therapy for infertility. Like other products for ovarian stimulation, treatment with BRAVELLE and/or MENOPUR may result in multiple gestations. Only physicians thoroughly familiar with infertility treatment, including the risk of multiple births and adverse reactions, should prescribe these medications. About Ferring Pharmaceuticals Ferring Pharmaceuticals, part of the Ferring Group, a privately owned, international pharmaceutical company, manufactures and markets the largest family of fertility treatments of any manufacturer in the U.S. The Company markets MENOPUR, BRAVELLE, REPRONEX(R) (menotropins for injection, USP), NOVAREL(R) (chorionic gonadotropin for injection, USP) and ENDOMETRIN(R) (progesterone) Vaginal Insert 100 mg in the U.S. to infertility specialists and their patients. Ferring also offers the Q-CAP(TM), the first and only needle-free reconstitution device, for use with its fertility treatments. Ferring's line of orthopaedic and urology products includes EUFLEXXA(R) (1% sodium hyaluronate) hyaluronic acid for pain from osteoarthritis in the knee and PROSED(R)/DS for the relief of discomfort of the lower urinary tract. Other products include: ACTHREL(R) (corticorelin ovine triflutate for injection) for the differential diagnosis of Cushing's syndrome; and DESMOPRESSIN ACETATE in injectable and rhinal tube forms for the treatment of diabetes insipidus and primary nocturnal enuresis. The Ferring Group specializes in the research, development and commercialization of compounds in general and pediatric endocrinology, urology, gastroenterology, obstetrics/ gynecology and infertility. For more information, call 888-337-7464 or visit or Please contact Andrea Preston for full prescribing information for BRAVELLE and MENOPUR.

SOURCE Ferring Pharmaceuticals