"We're seeing the progression of natural health and food merging into the mainstream and creating high demand for innovation," said Carlotta Mast, Executive Director of Content and Insights for New Hope Network. "The 2017 NEXT Forecast will help companies, both natural and conventional, navigate this integration of new perspectives and the upward trend of promoting health and sustainability by bridging the gap between aspiration and execution."
Also included in the report are:
- 35+ rising trends driving innovation
- Nearly 200 trendsetting products
- Projections of high-growth segments
- Top natural and organic marketing claims and certifications
- Information about today's emerging market opportunities
"Consumer demand for transparency and authenticity is disrupting many sectors, and for food, beverage, and CPG companies, it is imperative to understand these cultural shifts and contemporary, conscious business models," said John Grubb, Managing Partner at Sterling-Rice Group. "With sales of organic, natural, and functional foods and beverages growing more than four times faster than overall food sales, we believe the 2017 Next Forecast is a critical resource for businesses seeking greater relevance in the natural health and consumer goods space."
To learn more about the 2017 NEXT Forecast or to purchase the report, please visit www.nextforecast.com.
ABOUT STERLING-RICE GROUP
Headquartered in Boulder, Colo., SRG is a nationally recognized brand-building firm that focuses on creating and activating brands. For more than 30 years, companies ranging from small entrepreneurial start-ups to some of the biggest brands in the world, have come to Boulder to seek out SRG's expertise in consumer insights, brand strategy, brand positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, they are responsible for $10 billion in incremental value for clients over the past five years alone. SRG has been ranked on Outside Magazine's Best Places to Work list for the past six years and was also recognized as a 2016 Best Place to Work by Ad Age—tributes to the work and progressive culture of the company.
ABOUT NEW HOPE NETWORK
New Hope Network is at the forefront of the healthy lifestyle products industry. With solutions for the complete supply chain—from manufacturers, retailers/distributors, service providers, and ingredient suppliers—New Hope Network offers a robust portfolio of content, events, data, research, and consulting services. New Hope Network helps businesses identify the people, products, partnerships, and trends that create opportunities for growing healthy markets to bring more health to people.
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SOURCE Sterling-Rice Group