PRINCETON, N.J., June 29 /PRNewswire/ -- Decision making in the Digital
Age is faster -- but not necessarily better -- a new study finds.
The findings are based on the responses of 339 hourly workers and
479 supervisors to a survey conducted by management consultants Kepner-Tregoe,
Inc., headquartered in Princeton, N.J., and have been certified as reliable by
Yankelovich Partners. The responses reveal that today's decision makers are
racing against the clock. Over 70 percent of all respondents say that the
number of decisions they make during a typical workday has increased. At the
same time, 84 percent say that the average amount of time they are given to
make each decision has either decreased or stayed the same. All this in spite
of the fact that more than half of both groups report having more and better
information at their disposal.
As a result of this increased time pressure, many organizations find
themselves in "decision overdrive" -- going too fast to be effective and
losing focus and precision in the process.
When speed takes precedence, workers and managers report seeing quality
suffer in the areas of budgeting/finance, organizational restructuring,
personnel/human resources, customer service, and quality/productivity.
When asked to specify in which ways decision making is compromised under
time pressure, nearly half of all respondents point to poor information
sharing. Thirty-five percent of workers and 40 percent of managers cite
failure to involve the right people as another frequent consequence of
decision making on the fly. Others high on the list include failing to agree
up front on what should be accomplished, failing to obtain enough information,
and not gaining commitment to a decision prior to implementing it.
As powerful as technology's impact has been, it hasn't been able to
overcome some of the age-old barriers to decision making: the need for
multiple approvals (cited by over 40 percent of workers and supervisors),
organizational politics (more than a third of both groups), changing
priorities (more than a quarter); and difficulty getting people to agree up
front on what they want the decision to accomplish (25 and 26 percent,
"Philosopher John Dewey once observed that humans differ from other
animals in their ability to preserve their experiences," says Peter Tobia, the
director of Kepner-Tregoe's Business Issues Research Group. But how well do
today's business organizations preserve their decision-making experiences?
"Decision-making amnesia is epidemic," Tobia notes, "Over 90 percent of our
respondents told us their organization doesn't keep and share information on
how past decisions -- good or bad -- were made."
While technology provides a common platform for sending data along the
pathways of an organization, what's missing is a common, systematic approach
to sorting, analyzing, and drawing conclusions about that data, especially in
group situations. Over four fifths of both workers and supervisors said their
organization doesn't have such a system in place or, if it does, they're
unaware of it.
"Technology doesn't determine business success. People do," adds Tobia.
"And the success of business decisions still rests on people's analytical
skills and their ability to communicate and cooperate with one another. Under
time pressure, these elements become more critical than ever, and no amount of
technology can make up for their lack."
SOURCE Kepner-Tregoe, Inc.