New Krispy Kreme Chillers Available Just in Time for Summer!

Cool Off with Krispy Kreme's New Frozen Beverages

May 21, 2007, 01:00 ET from Krispy Kreme Doughnuts, Inc.

    WINSTON-SALEM, N.C., May 21 /PRNewswire-FirstCall/ -- Krispy Kreme
 Doughnuts, Inc. (NYSE:   KKD) is introducing a new frozen beverage line of
 taste sensations to satisfy any craving. New Krispy Kreme Chillers are
 available now in refreshing fruity flavors and indulgent kremey blends.
 Each frozen treat is a delicious mix of flavors packed with icy goodness
 perfect for long rides to the beach and lazy days by the pool.
     New, fruity frozen blends include:
     -- ORANGE YOU GLAD - A tangy, refreshing blend of tangerine, mandarin and
        navel orange flavors
     -- VERY BERRY - The perfect balance of tart and sweet with a hint of berry
     New, kremey frozen blends include:
     -- ORANGE AND KREME - A kremey combination of tangerine, mandarin and
        navel orange flavors
     -- BERRIES AND KREME - A rich berry blend that will remind you of sweet
        vanilla ice cream topped with fresh berries
     -- LEMON SHERBERT - A tangy combination of lemon infused with luscious key
        lime pie flavors
     -- LOTTA LATTE - Unmistakable coffee flavor, like espresso covered in milk
     -- CHOCOLATE, CHOCOLATE - A rich and kremey treat to satisfy any chocolate
        lover's craving
     -- MOCHA DREAM - A delicious icy, kremey, frozen mocha
     "The new Krispy Kreme Chillers are cool, refreshing treats for the warm
 summer months," said Ron Rupocinski, Krispy Kreme's Corporate Chef. "We've
 revamped our blended beverage program to meet our consumer's expectations
 for new, exciting Krispy Kreme products."
     For a limited time (June 3 - August 19) participating Krispy Kreme
 stores will offer the Lemon Splash Chiller, a sweet and sour twist on an
 old summer time favorite. Krispy Kreme Chillers are currently available in
 participating Krispy Kreme stores.
     About Krispy Kreme:
     Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a
 leading branded specialty retailer of premium quality doughnuts, including
 its signature Hot Original Glazed. There are currently approximately 296
 Krispy Kreme stores and 99 satellites operating system-wide in 41 U.S.
 states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the
 Philippines, the Republic of South Korea and the United Kingdom. Krispy
 Kreme can be found on the World Wide Web at
     Information contained in this press release, other than historical
 information, should be considered forward-looking. Forward-looking
 statements are subject to various risks, uncertainties and assumptions.
 Should one or more of these risks or uncertainties materialize, or should
 underlying assumptions prove incorrect, actual results may vary materially
 from those anticipated, estimated or expected. Among the key factors that
 may have a direct bearing on Krispy Kreme's operating results, performance
 or financial condition are the outcome of pending governmental
 investigations, including by the Securities and Exchange Commission and the
 United States Attorney's Office for the Southern District of New York;
 potential indemnification obligations and limitations of our director and
 officer liability insurance; material weaknesses in our internal control
 over financial reporting; our ability to implement remedial measures
 necessary to improve our processes and procedures; negative publicity;
 significant changes in our management; our ability, and our dependence on
 the ability of our franchisees, to execute our and their business plans;
 our ability to implement our international growth strategy; currency,
 economic, political and other risks associated with our international
 operations; the price and availability of raw materials needed to produce
 doughnut mixes and other ingredients; compliance with governmental
 regulations relating to food products and franchising; our relationships
 with wholesale customers; our ability to protect our trademarks;
 restrictions on our operations contained in our senior secured credit
 facilities; changes in customer preferences and perceptions; risks
 associated with competition; and other factors discussed in Krispy Kreme's
 Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed
 with the Securities and Exchange Commission.

SOURCE Krispy Kreme Doughnuts, Inc.