New Media Group Aims to WOW Americans Back to Health

Web platform offers a novel healthcare approach for patients and healthcare providers aiming to improve the patient experience, increase compliance and improve overall care

10 Aug, 2015, 11:26 ET from WOW Health Group

BOCA RATON, Fla., Aug. 10, 2015 /PRNewswire/ -- Today, WOW Health Group launches a new online health platform, www.wowhealthgroup.com, to help Americans enjoy healthier lives through positive healthcare experiences. The site offers inspiration, medical guidance and success stories, and will ultimately offer a unique directory of healthcare providers who are dedicated to encouraging a positive approach to patient care.

"Health needs to come from embracing good experiences.  Helping people find healthy foods they love and fun ways of working out is often more successful than forcing patients to feel deprived of delicious meals and guilty for their actions if they have high cholesterol, diabetes or weight concerns," states Tanya Abreu, Founder of WOW Health, international women's health consultant and healthcare visionary. "Of course Americans groan at having to pay even a $10 copay at the doctor's office when the experiences are so negative and demeaning.  Americans deserve a positive, encouraging approach to living long and healthy lives."

Based on scientific research, WOW Health promotes meaningful conversation over unnecessary medication and the cultivation of happiness over motivation by guilt and threats of disease. This approach, which involves the practice of mindful and optimistic medicine, aims to increase patient compliance while improving the overall patient experience.

"Healthcare reform has made Americans aware of how we "buy" healthcare, and we are all demanding more from our physicians," continues Tanya. "Physicians who listen to their patients and offer positive, realistic solutions will be the most successful in the future."

With a tagline "It's How You Live," WOW Health Group seeks to redefine health as an everyday experience that feels good, never guilty.  Even the most challenging medical conditions are viewed as the transformational experiences that they are.  

"Almost nothing I had learned as a doctor prepared me to fight my own cancer," says Sheri Prentiss M.D., co-founder of WOW Health, author, physician, and national spokesperson for the Susan G. Komen 3-Day. "This WOW approach of living one grateful moment at a time is how I learned to survive each day of my diagnosis and treatment. I found strength and joy in connecting with what was important to my heart instead of to my brain."

"I want to share that path with others, which is why WOW Health was born," adds Dr. Sheri.

Individuals can come online to become members of WOW Health to subscribe to fun and encouraging healthcare news, learn from national WOW DocStars and HealthStars, and to shop products that deliver the WOW factor. Members of the WOW Health family will receive daily tips, a quarterly newsletter with timely information and recommendations on living happily in the WOW moment.

Interested providers looking for a new breed of patient can register for the directory at www.wowhealthgroup.com/directory.

Online educational and corporate partnerships will strengthen and amplify the WOW reach. A special collaboration with www.healthywomen.org, the nation's leading independent health information source for women for more than 20 years, allows WOW Health to launch with structured access to millions of online users.

About WOW Health Group (WHG)
WOW Health Group believes that health is an every day experience that allows us to feel uplifted and optimistic. We showcase doctors, healthcare experts, events, and products that inspire Americans to feel good, never guilty when it comes to health and wellness. WOW Health combines a 24/7 online health platform with a national directory of WOW providers and local access to "It's How You Live" events and experiences. We are tirelessly committed to changing the way healthcare is delivered in the United States. For more information, visit www.wowhealthgroup.com.

SOURCE WOW Health Group



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http://www.wowhealthgroup.com