Cellware, developed by the co-founder of Advertising.com, is the first

company to integrate free mobile content and social networking.

    BOYNTON BEACH, Fla., Dec. 17 /PRNewswire/ -- Cellware.com is the first
 mobile social networking site to offer a complete selection of free mobile
 content, including ringtones, wallpaper, videos, games and applications,
 for all types of mobile phones. Created by Advertising.com's co-founder,
 John Ferber, Cellware combines a robust social network along with the
 ability to explore, create, and share great mobile content by users.
 Cellware (now in beta preview) will be a major content resource for those
 who want to truly realize the entertainment potential of today's mobile
 phones and portable devices. Cellware is working with major content
 producers to deliver users a wide spectrum of content from new &
 underground music to extreme sports and movie trailers to animation and
 mainstream TV content. Initial content partners include: Alliance,
 Arphiola, Norstar Media, NO GOOD TV, Go Music Network, Oddcast,
 Selectracks, SoundIdeas, 4info, and Hanaho Games.
 
     Cellware also provides a whole suite of easy-to-use, fun tools for
 users to create original mobile content Cellware's unique business model is
 designed to share the site's advertising revenue with its members. Members
 of Cellware's free social community will be able to earn money with every
 piece of content they create. "Our vision is simple, we want to provide a
 fun, creative, social environment where all of our members can get the
 content they want as well as earn money for their original creations," says
 Ferber.
 
     Informa, the leading international provider of specialist information
 that feeds the business community, recently measured mobile content to be
 worth 31 billion dollars and mobile social networking an additional 3.45
 billion dollars. Cellware is revolutionizing the industry by integrating
 both mobile trends offering a way for users to create their own content and
 share it within a community environment with the added twist of earning
 potential for all members.
 
     "Cellware takes the consumer's mobile experience way beyond using the
 device for phone calls and text messages," says Ferber. Cellware is now
 available worldwide for free by visiting www.cellware.com.
 
     About John Ferber, Founder of Cellware
 
     Founded in 2007 by John Ferber, CEO of Vandelay Industries and
 co-founder of Advertising.com, which he and his brother sold to AOL for
 $495 million dollars in 2004, Cellware (www.cellware.com) is the latest and
 most advanced addition to the multi-billion dollar mobile content and
 social networking industry.
 
     As a visionary in the development of online marketing software systems,
 Ferber was named Ernst & Young Entrepreneur of the Year in 2000 and one of
 Washington Techway's regional top executives under 30. He was also named
 one of ITRecruiter Magazines's Top Techies to Watch. Under his direction as
 Chief Product Officer, Advertising.com received numerous technology awards,
 including "Best Advertising Network" and "Best Optimization Technology."
 
 

     Media Contact:
     Kim Morgan
     561-750-9800 x 233
     kmorgan@transmediagroup.com
 
 

SOURCE Cellware.com