2014

New NFL Charms Added to Charmed Memories® Collection at Kay® Jewelers Fans Can Kick-off the Season in Style and Celebrate Their Favorite Teams with New Charms

AKRON, Ohio, April 26, 2013 /PRNewswire/ -- Kay® Jewelers, the number one specialty jewelry store brand in the U.S., has introduced a new Charmed Memories® collection featuring the NFL and its franchises. The charms are now available at select Kay® Jewelers locations and online at Kay.com.

Featuring detailed designs reflecting the logos of the NFL teams, the new assortment offers the perfect way to celebrate fandom in style.

"The NFL and its franchises represent an incredibly passionate fan base, and we are excited to be able to offer them this new collection as a way to commemorate their favorite teams," said Mark Light, president and chief executive officer, Kay® Jewelers. "Customers have made Charmed Memories® one of our most popular collections, in large part because of the opportunity it affords them to create personalized designs that reflect their style and most cherished moments. Now, with the addition of the NFL charms, we are able to offer an even greater variety and further enhance the appeal to a wider audience."

The Charmed Memories® collection is comprised of specialized beads hand crafted by the most talented artisans in Italy with meticulous attention to detail bringing together the finest of materials. Enhancing the quality craftsmanship of the product is the variety of styles and designs available. The possibilities are virtually endless with hundreds of themed charms to customize the perfect look for oneself or a loved one.

For more information on the Charmed Memories® collection featuring new NFL charms, or to find a Kay® Jewelers location in your area, visit Kay.com.

About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and
off-mall shopping centers across the country. Akron, Ohio-based Sterling Jewelers Inc. operates Kay® Jewelers among its more than 1,400 stores in all 50 states and employs more than 19,000 team members. Sterling is a subsidiary of the Bermuda-domiciled Signet Jewelers Limited, the largest specialty retailer jeweler in the U.S. and the U.K. For a Kay® Jewelers location nearest you, call 1-800-681-8796 or visit www.Kay.com.

SOURCE Kay Jewelers



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