New Poll Shows Presidential Race Is Putting Americans to Sleep

Sealy Snooze Report -- The Sleep News You Can Use!

Despite Sleep-Inducing Candidates, Voters Encouraged to Cast Their Votes With

a Good Night's Sleep Before Election Day

Oct 12, 2004, 01:00 ET from Sealy, Inc.

    ARCHDALE, N.C., Oct. 12 /PRNewswire/ -- The first edition of the Sealy
 Snooze Report asks, "What Presidential candidate puts you to sleep?"  The
 results are in and the mattress majority cannot pick just one candidate to
 lead them as 38% of those surveyed say ALL the candidates put them to sleep,
 proving once again, a politician and a Sealy Posturepedic are all one needs to
 get a good night's rest!
     (Logo: )
     Should Senator John Kerry win the election, results suggest the American
 public may want to drink a strong cup of coffee before watching the
 Presidential inauguration as 25% of those surveyed voted Kerry the most sleep-
 inducing candidate.
     Sealy does not endorse any Presidential candidate and it's not here to
 judge but rather to report the "Snooze News".  That stated, only one winner
 can be declared in this race and it's the insomniac's "dream ticket", the
 bipartisan Kerry-Cheney team!
     Percentage of Americans put to sleep by the candidates ...
           John Kerry          25%            Dick Cheney         9%
           George W. Bush      14%            John Edwards        3%
     Golden Slumbers.  There was also a great divide found among household
 incomes above $75,000 where 29% were falling asleep to Kerry and only 12% were
 sleeping because of Bush.
     Wise guys.  Perhaps all the time listening to class lectures has prepared
 college grads for presidential campaigns, as 44% of those without a college
 degree couldn't decide which candidate put them to sleep and said "they all
 do!"  Among those with a college or post-graduate degree, only 34% answered
 the same.
     Pillow talk.  Stop the presses!  Men and women agree!  They answered just
 about the same for every candidate, except one ... Kerry.  28% of men said
 they fall asleep to Kerry's sweet lullabies of tax reforms, healthcare
 revisions and foreign policy whereas only 23% of women said the same.  Could
 it be his boyish good looks are keeping the ladies awake at night?
     About The Sealy Snooze Report
     The Sealy Snooze Report is produced by Sealy, the largest bedding
 manufacturer in the world, in its ongoing effort to address all topics, both
 serious and light, regarding sleep and its role in society.  This poll was
 conducted on-line by MarketTools ( between September 28,
 2004 and October 4, 2004.  Survey results are based on 946 total respondents
 who were asked, "Which candidate puts you to sleep?"  Respondents chose
 between George Bush, John Kerry, Dick Cheney, John Edwards, "They all do" and
 "I don't know."  This press release summarizes the results compiled from this
     Sealy, Inc. does not endorse any of the candidates mentioned in this
 release. Sealy encourages all registered voters to get a good night's sleep
 before Election Day and wake up early to cast their vote.
     Sealy, Inc.
     Sealy is the largest bedding manufacturer in the world, and is the leading
 bedding company in Canada.  Including its subsidiaries, Sealy has 31
 manufacturing plants in the United States, Canada, France, Italy, Brazil,
 Argentina and Mexico.  There are a total of 12 international licensees
 operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic,
 Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the
 United Kingdom.  In addition to its licensees, Sealy has a joint venture in
 Southeast Asia and Korea.
     Sealy produces and sells a full range of mattresses under the Sealy, Sealy
 Posturepedic(R), Stearns & Foster and Bassett brand names.  Sealy-branded
 licensed products include: crib mattresses, sheets, pillows, mattress pads and
 comforters, office chairs, futons and sleep sofas.  More information on Sealy,
 Inc. can be accessed at
      Amy Gallagher
      Mullen PR

SOURCE Sealy, Inc.