New Radar Detector Keeps Drivers in the Safety Zone First Radar Detector with Speed and Red Light Camera Location Alerts in

United States - Cobra's XRS R9G - Arrives in Stores This Month



    CHICAGO, Sept. 18 /PRNewswire-FirstCall/ -- Drivers will no longer be
 caught off guard at dangerous intersections thanks to the in-store arrival
 of Cobra Electronics' (Nasdaq:   COBR) wireless remote controlled radar/laser
 detector with speed and red light camera location alerts. The virtually
 undetectable XRS R9G is the first radar detector to be paired with a GPS
 locator in the United States. The XRS R9G consists of a main detector, a
 wireless remote control display unit and a GPS locator.
     The GPS locator includes a speed and red light camera location database
 with updates available through http://www.cobra.com. Because speed and red
 light cameras are most often installed in high risk areas, Cobra's R9G
 warns drivers to slow down and stay alert when approaching dangerous
 intersections or strips of highways. Another layer of this technology
 currently in development includes alerts for high accident zones, known as
 "black spots," as well as school and construction zones.
     "Across the country, the number of speed and red light cameras is
 growing exponentially," said Tony Mirabelli, senior vice president of
 marketing and sales at Cobra Electronics. "Our camera detection
 capabilities in Europe, through Performance Products Limited, combined with
 our domestic expertise in radar detection and GPS make us the most
 qualified to bring this new innovation to the United States. Now drivers
 can stay alert no matter where they travel."
     The R9G's unique design makes the device virtually undetectable-helping
 to deter theft-while its Super-Xtreme Range Superheterodyne(R) (S-XRS(TM))
 Maximum Performance 12 Band(TM) Technology with LaserEye(R) ensures
 detection of the fastest radar and laser guns, including POP Mode.
     In order to maintain the R9G's discreet appearance, both the GPS
 locator and the main radar/laser detector unit mount behind the rearview
 mirror at the top of the windshield. This placement not only reduces the
 unit's visibility from outside the car, it also improves its detection
 range. All of the components are installed inside the vehicle, protecting
 it from the elements and heat of the engine.
     The lithium-ion rechargeable battery pack allows the pocket-sized
 remote to operate up to 40 hours and includes a two-hour quick-charge
 option. The product's design also makes it possible to customize mounting
 locations and easily remove it from the car, further deterring theft.
     Cobra's new XRS IntelliLink(TM) remote controlled detectors provide
 "under the radar" detection at "on the radar" prices. The XRS R9G,
 including a GPS locator with speed and red light camera database, has an
 MSRP of $449.95. Cobra also offers the high-performance product without the
 GPS locator, the XRS R7, which has an MSRP of $349.95. The products are now
 available nationally at major retailers and installers.
     In addition, Cobra Electronics provides its proprietary speed and red
 light camera database and alerts in its U.S. line of 2007 mobile navigation
 products. The company also offers speed camera detection in its European
 mobile navigation products through Performance Products Limited.
     About Cobra Electronics
     Cobra Electronics is a leading global designer and marketer of
 navigation and communication products with a track record of delivering
 innovative and award-winning products. Building upon its leadership
 position in the GMRS two-way radio, radar detector and citizens band
 industries, Cobra identified new growth opportunities and has aggressively
 expanded into the mobile navigation and marine markets over the past few
 years. Cobra's acquisition of Performance Products Limited ("PPL"), a
 designer and marketer of award-winning GPS locators for speed camera
 detection, personal navigation devices and vehicle entertainment and
 security systems, vastly expands the company's reach in the U.K. and
 Europe. The acquisition also provides access to PPL's downloadable database
 of speed camera locations and other intellectual property.
     The Consumer Electronics Association, Forbes and Deloitte & Touche have
 all recognized Cobra for the company's innovation and industry leadership.
 More information regarding Cobra is available at http://www.cobra.com. More
 information on PPL and its products is located at http://www.snooperuk.com.
     Media Contact:
 
     Elizabeth Sherman
     312.729.4434
     esherman@golinharris.com
 
 

SOURCE Cobra Electronics

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