New Ramsey Borders Store Hosts Grand Opening Celebration August 10-August 12

01 Aug, 2001, 01:00 ET from Borders Group, Inc.

    RAMSEY, N.J., Aug. 1 /PRNewswire/ -- Borders is celebrating the grand
 opening of its 24,000-square-foot store in Ramsey, N.J. at the 235 Interstate
 Shopping Center, Fri., August 10 through Sun., August 12.  Throughout the
 weekend, special events are planned including a community benefit celebration,
 a Scholastic Children's Festival, a B-Listening Party and Organic Style
 Magazine's Living the Good Life Day.
     Borders kicks-off the grand opening festivities Fri., August 10 with a
 community benefit celebration supporting the Children's Hospital of New
 Jersey's Reach Out and Read program.  Borders will donate a portion of the
 sales made during the party to the hospital.
     Beginning at 6:00 p.m., musical group Red Beans & Rice will perform.  At
 7:30 p.m., Mr. Trix the Magician presents a magic show for all ages.  At 8:00
 p.m., customers can enjoy live music from local Celtic band Keep 'Er Lit.  In
 addition, there will be a celebration cake and door prizes given away
 throughout the evening.
     Borders will continue the fun Sat., August 11, with a Children's Festival
 presented by Scholastic.  The first 250 children, 12 and under, will receive
 cool prizes and can enter to win a treasure chest of books provided by
 Scholastic.  Beginning at 10 a.m., kids can take part in wild activities and
 exciting adventures at the "Captain Underpants Extra Crunchy" Hour 'O Fun N'
 Games.  Boys and girls will be invited to meet Clifford the Big Red Dog for a
 storytime and special activities at noon.  At 2 p.m., the whole family is
 encouraged to participate in a Family Sing-a-Long.  At 4 p.m., customers can
 enjoy music, cooking and crafts with recreational reading program Rock, Read &
 Eat.
     Saturday evening, Borders will be rocking with record label Higher
 Octave's B-Listening Party.  Using Borders' exclusive digital listening
 system, music fanatics can test their skills at the Higher Octave Music Trivia
 Challenge, beginning at 7 p.m.  At 8 p.m., hot jazz band Dr. Dubious and the
 Agnostics will deliver a live musical performance.
     Closing the weekend festivities, Sun., August 12, Organic Style Magazine
 will celebrate Living the Good Life.  Throughout the day customers can enter
 to win the grand prize, Good Life Gift Bucket provided by DK Publishing.
 Beginning at noon, the B.D. Lenz jazz trio will perform.  At 2 p.m., local
 Feng Shui consultants from the Feng Shui Today will teach the basics of the
 ancient art at the Feng Shui Way workshop.  Free chair massages will be
 available beginning at 3 p.m., compliments of the Center for Massage Therapy.
 The Liberty Travel Agency will tell customer how to make it their year for
 travel at 4 p.m. And to wrap up the festivities, local experts from Yoga
 Synthesis will give a Yoga demonstration at 5 p.m.
     Throughout the grand opening weekend, experience what Borders has to offer
 Ramsey year-round -- community benefit days, educational and fun children's
 programming, diverse music events and a wonderful place to discover.
 
     Borders Group, Inc., (NYSE:   BGP) a FORTUNE 500 company, is a leading
 global retailer of books, music, video and other information and entertainment
 items with stores in the United States, United Kingdom, Australia, New
 Zealand, Singapore, and the commonwealth of Puerto Rico.  Headquartered in Ann
 Arbor, Mich., Borders Group employs 30,000 worldwide and operates over 340
 Borders domestic superstores, 17 International Borders stores, 32 Books etc.
 locations, approximately 860 Waldenbooks stores and Borders.com.
     Information for journalists is available at http://www.bgimediacenter.com.
 Financial data is hosted on http://www.bordersgroupinc.com and information on
 Borders stores is available through http://www.bordersstores.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75322237
 
 

SOURCE Borders Group, Inc.
    RAMSEY, N.J., Aug. 1 /PRNewswire/ -- Borders is celebrating the grand
 opening of its 24,000-square-foot store in Ramsey, N.J. at the 235 Interstate
 Shopping Center, Fri., August 10 through Sun., August 12.  Throughout the
 weekend, special events are planned including a community benefit celebration,
 a Scholastic Children's Festival, a B-Listening Party and Organic Style
 Magazine's Living the Good Life Day.
     Borders kicks-off the grand opening festivities Fri., August 10 with a
 community benefit celebration supporting the Children's Hospital of New
 Jersey's Reach Out and Read program.  Borders will donate a portion of the
 sales made during the party to the hospital.
     Beginning at 6:00 p.m., musical group Red Beans & Rice will perform.  At
 7:30 p.m., Mr. Trix the Magician presents a magic show for all ages.  At 8:00
 p.m., customers can enjoy live music from local Celtic band Keep 'Er Lit.  In
 addition, there will be a celebration cake and door prizes given away
 throughout the evening.
     Borders will continue the fun Sat., August 11, with a Children's Festival
 presented by Scholastic.  The first 250 children, 12 and under, will receive
 cool prizes and can enter to win a treasure chest of books provided by
 Scholastic.  Beginning at 10 a.m., kids can take part in wild activities and
 exciting adventures at the "Captain Underpants Extra Crunchy" Hour 'O Fun N'
 Games.  Boys and girls will be invited to meet Clifford the Big Red Dog for a
 storytime and special activities at noon.  At 2 p.m., the whole family is
 encouraged to participate in a Family Sing-a-Long.  At 4 p.m., customers can
 enjoy music, cooking and crafts with recreational reading program Rock, Read &
 Eat.
     Saturday evening, Borders will be rocking with record label Higher
 Octave's B-Listening Party.  Using Borders' exclusive digital listening
 system, music fanatics can test their skills at the Higher Octave Music Trivia
 Challenge, beginning at 7 p.m.  At 8 p.m., hot jazz band Dr. Dubious and the
 Agnostics will deliver a live musical performance.
     Closing the weekend festivities, Sun., August 12, Organic Style Magazine
 will celebrate Living the Good Life.  Throughout the day customers can enter
 to win the grand prize, Good Life Gift Bucket provided by DK Publishing.
 Beginning at noon, the B.D. Lenz jazz trio will perform.  At 2 p.m., local
 Feng Shui consultants from the Feng Shui Today will teach the basics of the
 ancient art at the Feng Shui Way workshop.  Free chair massages will be
 available beginning at 3 p.m., compliments of the Center for Massage Therapy.
 The Liberty Travel Agency will tell customer how to make it their year for
 travel at 4 p.m. And to wrap up the festivities, local experts from Yoga
 Synthesis will give a Yoga demonstration at 5 p.m.
     Throughout the grand opening weekend, experience what Borders has to offer
 Ramsey year-round -- community benefit days, educational and fun children's
 programming, diverse music events and a wonderful place to discover.
 
     Borders Group, Inc., (NYSE:   BGP) a FORTUNE 500 company, is a leading
 global retailer of books, music, video and other information and entertainment
 items with stores in the United States, United Kingdom, Australia, New
 Zealand, Singapore, and the commonwealth of Puerto Rico.  Headquartered in Ann
 Arbor, Mich., Borders Group employs 30,000 worldwide and operates over 340
 Borders domestic superstores, 17 International Borders stores, 32 Books etc.
 locations, approximately 860 Waldenbooks stores and Borders.com.
     Information for journalists is available at http://www.bgimediacenter.com.
 Financial data is hosted on http://www.bordersgroupinc.com and information on
 Borders stores is available through http://www.bordersstores.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75322237
 
 SOURCE  Borders Group, Inc.

RELATED LINKS

http://www.borders.com