New Release: 2013 Global Real Estate Annual
Property portals find new ways to generate revenue and growth
ALTAMONTE SPRINGS, Fla., April 9, 2013 /PRNewswire-iReach/ -- With a new housing boom in the United States, and a housing recovery under way or anticipated in many countries, people are looking online for houses and rental units like never before --- so property portals are responding like never before.
In its 2013 Real Estate Annual released today, Classified Intelligence Report identifies new and innovative ways real estate sites serve property buyers and sellers among 90 companies in 29 countries.
Strengthening services for mobile delivery is obvious, but there's more. A Chinese company issues a card that grants users discounts on home purchases from certain builders. A U.S. site, partly funded by Google Ventures, focuses not on listings but on matching buyers to the best agent for their needs. A Spanish site, reeling from recession, refocused its business on rentals, flat-sharing and private sellers.
"We found a tremendous level of innovation among property sites around the world, and present those ideas in a way that any property site can learn from," said Jim Townsend, editorial director of the AIM Group / Classified Intelligence Report.
The report includes "leaderboards" showing three top property sites in each country, and detailed articles about strategies and tactics in use by property ad publishers. Companies covered include Zillow, Trulia, Realtor.com (U.S.), ZonaProp.com (Latin America), SouFun (China), Delovoy Mir Online / Dmir.ru (Russia), Pisos.com (Spain), HomeLight (U.S.), Schibsted (multinational), Navent (Latin America), ZapImoveis (Brazil), Immonet.de (Germany), Vivastreet (multinational), Hemnet (Sweden), Immoweb.be (France / Belgium), Rightmove (U.K.), Zoopla (U.K.), Domiporta (Poland), Morizon (Poland), Idealista (Spain), PropertyFinder.ae (Middle East), Dubizzle (Middle East), PrivateProperty (South Africa), E-House (China) and MagicBricks (India).
"The biggest secret is that there is no secret," one CEO said. His message: "Make it easy for them to give you money."
This 114-page report, "Best practices for selling property ads across the whole wired world," is available for $995 / € 765 from AIMGroup.com, where a free "preview edition" is available.
"As real estate advertising publishers look for better ways to serve their audiences and advertisers, they can find a lot of tools for growth in this report," Townsend said.
Note to editors: Townsend and AIM Group founding principal Peter M. Zollman are available for interviews or background information. Townsend: 713.550.0699 or jimt@AIMgroup.com; Zollman: 407-788-2780 or peterz@AIMgroup.com. For free media copies of the report for editorial use, call 407-788-2780 or email info@AIMgroup.com.
About the AIM Group: The AIM Group, formally the Advanced Interactive Media Group LLC, is the world's leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, the continuous advisory service known as "the bible of the classified advertising industry." Founded in 1998 and based near Orlando, Fla., the AIM Group works with leading media companies, dot-coms, broadcasters, yellow-page publishers and technology companies. It provides strategic and tactical consulting; sales training; proprietary and published research about interactive media; and other services.
Media Contact: Jennifer Waxman-Loyd The AIM Group, Advanced Interactive Media Group LLC, 407.788.2780, firstname.lastname@example.org
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SOURCE The AIM Group
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