AUSTIN, Texas, March 14, 2012 /PRNewswire/ -- Tocquigny, a full-service digital marketing agency with a 32-year history of delivering creativity, innovation and business results, today announces its selection as one of the top three interactive agencies in the nation by BtoB magazine.
BtoB follows a set criteria when determining which agencies will top its list including: innovative online marketing campaigns, percentage of business that is business-to-business, new client wins and effective use of new technologies.
According to BtoB, "Despite the still-sluggish economy, the top b2b agencies won new business and grew their overall revenue in 2011. While total ad spending in the U.S. increased in the low single-digits last year, many winners in BtoB's Top Agency report saw revenue gains in the double digits."
The announcement is found in the March 12 issue of BtoB magazine:
The following campaigns led by Tocquigny in 2011 factored into its top 3 ranking:
- The agency's social media campaign strategy for Insperity;
- The integrated "VoIP Brand Launch" campaign for Momentum Telecom, which included a website, social media and lead-gen campaign; and
- The "Oracle Migration" lead-generation campaign for Teradata, which included online advertising, email, search, social media and direct mail.
"This marks 12 consecutive years that Tocquigny has been ranked by BtoB," said Yvonne Tocquigny, founder and CEO of Tocquigny. "Our business model is focused on devising innovative business-building solutions for our clients, and the agency's continued success reflects this."
According to Tocquigny, the agency's competitive advantage is its disciplined process, called A Measured Approach™, which it follows to develop business solutions, measure the results and optimize to increase campaign performance.
Tocquigny is a full-service digital marketing agency with a 32-year history of delivering creativity, innovation and business results. The agency uses a rigorous, data-driven process called A Measured Approach™ to create digital, social and mobile experiences that engage audiences and move them to action. Tocquigny provides online marketing strategy, website design, social media strategy and campaigns, mobile sites and applications to help companies transform their brands and outperform their competitors. Based in Austin, Texas, Tocquigny has been named a "Top Interactive Agency in the Nation" by BtoB Magazine for nine consecutive years and a "Top 20 Interactive Agency" by Adweek. For more information on Tocquigny, visit http://www.tocquigny.com/.
Tom Fornoff, Executive Director, Business Strategy