New Research Confirms Wild Blueberry Antioxidant Power

- Cornell University Food Scientists Developed a Cellular Antioxidant

Activity Assay for Antioxidant Research -

Nov 16, 2007, 00:00 ET from Wild Blueberry Association of North America

    PORTLAND, Maine, Nov. 16 /PRNewswire/ -- New research published in the
 current issue of the Journal of Agricultural and Food Chemistry (55 (22),
 8896-8907, 2007) shows that Wild Blueberries have the highest cellular
 antioxidant activity of selected fruits tested. Lead scientist Rui Hai Liu,
 Ph.D. used the cellular antioxidant activity (CAA) assay-a new assay
 developed by the Cornell University Department of Food Science to determine
 antioxidant activity of antioxidants, foods, and dietary supplements. Wild
 Blueberries performed better in cells than cranberries, apples, red and
 green grapes.
     According to Dr. Liu, the CAA assay takes antioxidant measurement to a
 new level moving beyond test tube assays to bioactivity inside cells.
 "We've taken the next step toward understanding antioxidant activity by
 examining how antioxidants react with cells. This new approach is more
 biologically relevant as it accounts for uptake, metabolism, distribution
 and activity of antioxidant compounds in cells versus solely looking at
 antioxidant value." Dr. Liu's work builds upon current antioxidant research
 using the chemistry or test tube assays, like Oxygen Radical Absorbance
 Capacity (ORAC). "ORAC is still a valuable test. What we've done is advance
 the research to see how these compounds react with cells. We believe this
 is a stronger measure of how antioxidant compounds could potentially react
 in the body."
     According to USDA scientist and developer of the ORAC test Ron Prior,
 Ph.D., the CAA assay is an advancement. "The CAA assay provides information
 regarding cellular levels of antioxidants which is important to our
 understanding in this area of antioxidant research. How useful the assay
 will be in predicting in vivo uptake and availability of dietary
 antioxidants remains to be determined with further research."
     Wild Blueberries: Nature's Antioxidant Superfruit
     Wild Blueberry Association Nutrition Advisor Susan Davis, M.S., R.D.
 advises consumers to choose colorful, naturally nutrient-dense foods like
 Wild Blueberries. "Wild Blueberries are packed with protective natural
 compounds with antioxidant and anti-inflammatory effects. Eat at least 1/2
 cup of Wild Blueberries every day as part of a well-balanced diet. Eating
 antioxidant- rich foods is key to weight management, reducing risks for
 chronic diseases and healthy aging." According to Davis, antioxidants help
 protect cells against free radicals-unstable oxygen molecules associated
 with cancer, heart disease, Alzheimer's and other effects of aging. A
 serving of Wild Blueberries has more antioxidants than most other fruits.
 (Journal of Agricultural and Food Chemistry, 52:4026-4037, 2004.)
     Davis noted that Wild Blueberries are now available in supermarket
 freezer cases nationwide. Individually quick-frozen, Wild Blueberries are
 frozen at the peak of freshness and are just as nutritious as fresh. "It's
 easy to incorporate more fruits and vegetables into the family meal plan
 when you have frozen on-hand," said Davis. "Just grab a half-cup of frozen
 Wild Blueberries from the freezer, add them to cereal, make a smoothie or
 enjoy them as is."
     Davis advises choosing a brightly colored fruits and vegetables which
 are loaded with health-promoting phytochemicals. Wild Blueberry
 phytochemicals known as anthocyanins give the fruit its deep blue color and
 are at work in the body helping fend off environmental assault from poor
 diet, lack of exercise or other stressors.
     Wild Blueberry Association of North America
     The Wild Blueberry Association of North America is a trade association
 of growers and processors of Wild Blueberries from Maine, dedicated to
 bringing the Wild Blueberry health story and unique Wild Advantages to
 consumers and the trade worldwide. To learn more about Wild Blueberries

SOURCE Wild Blueberry Association of North America